By Chuck Martin Not all customers expect smooth sailing throughout the mobile shopping process. Consumers shopping for Mother’s Day gifts were just about as likely […]
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Mobile Shoppers: 25 Minutes in Store, Fewer Come Back
By Chuck Martin Most mobile shoppers are spending more time in stores but not as many are going back. The percentage of shoppers who go […]
Continue readingAirline Apps & Catching Up with Mobile Commerce
By Chuck Martin One of the most opportune places for mobile commerce is in certain aspects of travel. When the airlines first got into mobile, […]
Continue readingSmartphone Shopping & the Move Away from Desktop
By Chuck Martin The annual growth of mobile commerce continues as shopping activities migrate from desktops to mobile devices. The latest monthly commerce index from […]
Continue readingHow Shoppers Use their Phones in Stores
By Chuck Martin The oft-repeated saying that people may forget their keys and wallets at home but not their phones is proving very true for […]
Continue readingUnder the Radar in Mobile Shopping
By Chuck Martin A shopping trip over the weekend reminded me yet again of the small and sometimes unseen influences around mobile commerce. Facing a […]
Continue readingApps For The Moment
With an app for just about every activity, the age of the micro-app raises the question of whether having an app for everything will affect […]
Continue readingRetail Ready For Reverse Showrooming?
Many retailers have become all too familiar with showrooming, as mobile consumers shop their aisles and then order online or from lower-priced competitors discovered via mobile. The […]
Continue readingEmail Is Already Portable – Let’s Make It Mobile
What is mobile doing to email? Millions of emails a minute are being received, but many of the senders are still creating traditional emails without […]
Continue readingSMBs Take on Mobile to Increase Sales
Mobile impacts all businesses but it may affect them in different ways depending on size. While many of the major brands have well-developed apps and […]
Continue readingGlobal Mobile, A View from Latin America
Mobile is truly a global phenomenon but all markets are not yet in sync. This can pose some interesting challenges for both marketers within each […]
Continue readingAndroid’s Next Act, the Samsung Galaxy Nexus
What a distance mobile has come since Apple launched the iPhone back in 2007. BlackBerry was dominant, back in the day, and Android was just […]
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Books by Chuck Martin
