By Chuck Martin Some commerce enabling apps are becoming more useful. Driving home from a family holiday gathering last year, my family kept asking me […]
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Seeing vs. Believing Mobile Commerce Is Happening
By Chuck Martin Mobile commerce is not always easy to see. I regularly receive notes after writing about this or that mobile shopping survey with […]
Continue readingThe Goals of Mobile Shoppers vs. the Goals of Retailers
By Chuck Martin Retailers seek to drive mobile shoppers to their stores while those consumers have different ideas on how they want to use their […]
Continue readingWhat’s Holding Mobile Shopping Back? Let Me Count the Ways
By Chuck Martin Mobile shopping behavior is evolving. As I wrote about yesterday (Why People Don’t Use Smartphones to Shop), the top reasons people don’t […]
Continue readingWhy People Don’t Use Smartphones to Shop
By Chuck Martin There are plenty of reasons consumers use smartphones to shop, ranging from access to product information to finding competitive pricing. And many […]
Continue readingAndroid Owners Spending More per Order; Overall Mobile Up
By Chuck Martin More money is being spent through mobile. As smartphone and tablet owners become more comfortable buying things from their mobile devices, they’re […]
Continue readingMore Mobile Shoppers Like Convenience of Websites Over Apps
By Chuck Martin Consumers use both apps and mobile websites to shop, but more find using the mobile browser to be convenient. In the continuing […]
Continue reading83% Plan to Purchase Via Mobile, Up 15%
By Chuck Martin More money continues to move through mobile. Most (68%) consumers already have spent money on an activity via mobile and even more […]
Continue readingThe 80-20 Rule in Mobile Commerce
By Chuck Martin A new look at mobile power users finds that they spend a disproportionate amount of time using apps compared to average users. […]
Continue readingMobile Commerce & the Resilient Retail Store
By Chuck Martin It looks like the retail store still has a relatively long shelf life. While mobile commerce is transforming the purchasing process, the […]
Continue readingThe Speed of the Mobile Purchase
By Chuck Martin In a study that came out this week, researchers noted the difference in time spent making a purchase by mobile devices compared […]
Continue readingMobile Shopping Behaviors Still A Moving Target This Holiday
With holiday shopping season around the corner, retailers will have to decide how to gear up for mobile and tablets this time around. Mobile sales […]
Continue readingThe Evolution of Organizing Around the Mobile Customer
For as long as I can recall, marketers have been talking about organizing around the customer. During the heyday of the early Net, IBM organized […]
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Books by Chuck Martin
