By Chuck Martin When it comes to shopping, consumers are using mobile apps and mobile websites for different things. While some savvy mobile users tap […]
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53% of Smartphone Shoppers Use Mobile to Decide the Right Product to Buy
By Chuck Martin Smartphone owners tend to use their phones not much so much to buy but rather to help them decide what to buy. This can be a […]
Continue readingMissing the Mobile Deals at Retail
By Chuck Martin While we’re receiving stats galore about how some consumers will use their phones and tablets for holiday shopping this season, what is […]
Continue reading65% Research Online, Then Head to the Store
By Chuck Martin The holiday shopping surveys are now coming out fast and furiously and all signs are pointing to many shoppers being very busy […]
Continue readingHoliday Shoppers Meet Retailer Mobile Sites
By Chuck Martin Numerous recent studies indicate mobile will play a relatively prominent role in holiday shopping this year. People will be researching, checking and […]
Continue readingSupply & Demand Meet Time & Location
By Chuck Martin More mobile shoppers may soon be facing offers with higher relevance. After navigating the expansive exhibition area of Ad Tech in New […]
Continue readingHow Shoppers Use their Phones in Stores
By Chuck Martin The oft-repeated saying that people may forget their keys and wallets at home but not their phones is proving very true for […]
Continue readingThe Mobile Scanning Duel at Retail
By Chuck Martin It all started with a broken coffee pot. My trusty old Kitchen Aid died yesterday. It was rather expected eventually, since the […]
Continue readingThere’s an App (and Revenue) for That
By Chuck Martin In the world of mobile commerce, app revenue keeps chugging along. A new study projects that mobile apps will generate $27 billion […]
Continue readingSmall Businesses Courted for Commerce
By Chuck Martin Small businesses sure are getting a lot of attention in the world of mobile commerce. Square, the mobile payment platform, just introduced […]
Continue readingThe Added Push of Mobile Coupons
By Chuck Martin Maybe mobile shoppers need some instant gratification to incent their purchasing while in stores. A reader of The Mobile Coupon App that Didn’t […]
Continue readingThe Mobile Coupon App That Didn’t Make It
By Chuck Martin As in any growth market, not all mobile commerce innovations will make it over time, no matter how innovative or well-intentioned. One […]
Continue readingThe Challenge of Mobile Payments at Small Merchants
By Chuck Martin For anyone looking to small businesses to be a key driver of mobile payments there’s good news and bad news. The good […]
Continue readingSmartphone, Tablet Shoppers Still Want a Deal
By Chuck Martin Coupons and deals keep hanging in as a driver of mobile commerce. Digging into the recent UPS Pulse of the Online Shopper […]
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Books by Chuck Martin
