By Chuck Martin It’s no secret to many retailers that mobile is transforming the shopping process. Study after study shows more people are using their […]
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Mobile Shopping & the Impulse Purchase
By Chuck Martin While mobile consumers use their phones throughout the shopping process, some may be persuaded into spur-of-the-moment purchases. It turns out that the […]
Continue readingWhat the Shopper Gets Out of Being Tracked
By Chuck Martin Many mobile shoppers are aware they’re being digitally tracked, raising an interesting issue of how marketers should handle the tracking information. The […]
Continue readingMobile Commerce & Moving the Ball Forward
By Chuck Martin Some of the thinking around mobile commerce has evolved nicely over time through learning what works after plenty of testing. This became […]
Continue readingDunkin’ Donuts & Staying Relevant with Mobile
By Chuck Martin Succeeding in mobile commerce can be challenging when having to integrate the new with the tried and true. Dunkin’ Brands was challenged […]
Continue readingSMS & Delivering the Wrong Message
By Chuck Martin Consumers may be getting the message but many don’t want them. Not only do many consumers find text messages being sent to […]
Continue readingLoyalty Customers Drawn by Some Messages, 13 a Month Is the Limit
By Chuck Martin Consumers who are members of loyalty programs appear to be getting the message. While mobile wallets inch along, as I wrote about […]
Continue readingMother’s Day Mobile Shoppers: Little Room for Error
By Chuck Martin Not all customers expect smooth sailing throughout the mobile shopping process. Consumers shopping for Mother’s Day gifts were just about as likely […]
Continue readingMobile Payments Meet Medical Marijuana
By Chuck Martin Mobile payments may be going to pot. No. Literally. Perhaps it was high time that medical and recreational marijuana buying be enabled […]
Continue readingMobile Increases In-Store Shopping for 22%, Decreases for 19%
By Chuck Martin Mobile is having a split effect on in-store shopping, causing some people to shop there more and some less. However, for most […]
Continue readingIn-Store Assistance? Shoppers Take Mobile over Salespeople
By Chuck Martin When it comes to reaching mobile shoppers, many retailers may be missing the mark. Merchants have incentive to find effective ways to […]
Continue readingMobile Shopping Technologies & the Challenge of Consumer Adoption
By Chuck Martin The biggest push for mass acceptance of mobile shopping technologies may have less to do with the technology and more to do […]
Continue readingMobile Grocery Shoppers: ‘Save Me Time & Money’
By Chuck Martin Mobile savvy shoppers seem to know what they do and don’t want in their shopping experience. They want mobile technology that makes […]
Continue readingForcing vs. Facilitating Mobile Commerce
By Chuck Martin Having a bit of time to kill while traveling through London’s Heathrow Airport yesterday, I stumbled across what might be an interesting […]
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Books by Chuck Martin
