By Chuck Martin While most consumers like to shop in physical stores, many want to get out quickly and efficiently once they’ve decided on their […]
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In-Store Assistance? Shoppers Take Mobile over Salespeople
By Chuck Martin When it comes to reaching mobile shoppers, many retailers may be missing the mark. Merchants have incentive to find effective ways to […]
Continue readingConsumers Look for Banks with Mobile
By Chuck Martin While the activities of banks have been steering them into aspects of mobile commerce for some time, it may have looked like […]
Continue readingPushing Deals to the Mobile Shopper
By Chuck Martin The app vs. mobile website discussion continues as consumers await the value provided. Many mobile app users agree to receive push notifications […]
Continue readingMobile In-Store Shopping: It’s a Process
By Chuck Martin The influence of mobile on shopping behavior continues to become clearer every day. No matter the geography, smartphones and tablets are having […]
Continue readingMobile Grocery Shoppers: ‘Save Me Time & Money’
By Chuck Martin Mobile savvy shoppers seem to know what they do and don’t want in their shopping experience. They want mobile technology that makes […]
Continue readingForcing vs. Facilitating Mobile Commerce
By Chuck Martin Having a bit of time to kill while traveling through London’s Heathrow Airport yesterday, I stumbled across what might be an interesting […]
Continue readingIn-Store Shopping Time: 23 Minutes; Some Out in Fewer than 5
By Chuck Martin If nothing else, the tracking of mobile phones in and around stores provides some interesting insights. For example, the percentage of people […]
Continue readingMobile Shoppers & Getting a Better Deal Elsewhere
By Chuck Martin While most people prefer to shop in stores, it may not take much to get them to leave. Studies consistently show that […]
Continue readingSmartphone Shoppers Taking Charge at Retail Websites
By Chuck Martin Smartphone action at retailer websites is on the verge of taking over. The latest tracking index shows a steep rise in smartphone […]
Continue readingThe Mobile Consumer Journey: the View from London
By Chuck Martin Mobile consumers are on a continuing journey as they shop. This point kept coming up during the course of numerous presentations and […]
Continue readingSmartphone Shoppers: What They Can Do vs. What They Do
By Chuck Martin A lot of smartphone product research appears to be done using traditional desktop means. A new study finds that when using a […]
Continue readingMobile Payments: Moving Beyond Starbucks
By Chuck Martin During the recent Starbucks annual meeting, CEO Howard Schultz introduced enhanced features to its highly used app, such as the ability to […]
Continue readingSmartphone Shopping with Apps? Not So Much
By Chuck Martin Shopping apps still don’t appear to be main stream in terms of usage. Retailers regularly tell me that most of their mobile […]
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Books by Chuck Martin
