By Chuck Martin Mobile is having a split effect on in-store shopping, causing some people to shop there more and some less. However, for most […]
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Mobile Shopping Discounts & the Value Exchange
By Chuck Martin Many mobile shoppers don’t want to be tracked while in stores though some seem to be ready to trade a bit of […]
Continue readingMobile at Retail Seen As Critical; Investment, Not So Much
By Chuck Martin While most retailers see mobile as critical to the growth of their business, the majority aren’t planning to put significant money behind […]
Continue readingConsumers Look for Banks with Mobile
By Chuck Martin While the activities of banks have been steering them into aspects of mobile commerce for some time, it may have looked like […]
Continue readingForcing vs. Facilitating Mobile Commerce
By Chuck Martin Having a bit of time to kill while traveling through London’s Heathrow Airport yesterday, I stumbled across what might be an interesting […]
Continue readingMobile Payments & the Willingness to Pay
By Chuck Martin We may be about to see just how many people are seriously interested in making mobile payments. After months of early testing […]
Continue readingGas Pump of the Future Sees You Coming
By Chuck Martin Multi-screen mobile commerce is starting to blend with targeted advertising at the gas pump. At the National Retail Federation Expo this week, […]
Continue readingIn-Screen NFC-TV Coming for Your Reach
By Chuck Martin Get ready for NFC-TV. No, not in your home, but in a store, at an airport or in your local mall. Now […]
Continue readingMobile Online Holiday Shopping Up 50%
By Chuck Martin Final data from e-commerce holiday shopping continues to come in and paints a picture of the increasing influence of mobile activity. Some […]
Continue readingCES: Cars, TVs and Spreading the Buy Around
By Chuck Martin Some commerce may be completed on a smartphone or tablet although the sale may start elsewhere. This became apparent through several announcements […]
Continue readingCES & the Connected Car for Commerce
By Chuck Martin Mobile commerce may soon be taking to the roads. One of the earlier big presentations here at the International CES show in […]
Continue readingCES & the Road to Mobile Commerce
By Chuck Martin As I get ready to head out to the International CES show, I’ve been going through all the mobile commerce potentials being […]
Continue readingFinal Holiday Tally: 17% of Online Sales via Mobile, Up 46%
By Chuck Martin For any lingering doubts about how big an impact mobile had on holiday shopping, the last bits of year-end data are trickling […]
Continue readingApps vs. Online Shopping from a Mobile Phone
By Chuck Martin Consumer usage patterns of apps and mobile websites are diverging. A few months back, in a meeting at Staple’s Velocity Labs in […]
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Books by Chuck Martin
