By Chuck Martin Every day it becomes clearer that the smartphone is becoming the hub of commerce. When American Express recently unveiled its new EveryDay […]
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The Goals of Mobile Shoppers vs. the Goals of Retailers
By Chuck Martin Retailers seek to drive mobile shoppers to their stores while those consumers have different ideas on how they want to use their […]
Continue readingWhy People Don’t Use Smartphones to Shop
By Chuck Martin There are plenty of reasons consumers use smartphones to shop, ranging from access to product information to finding competitive pricing. And many […]
Continue readingAndroid Owners Spending More per Order; Overall Mobile Up
By Chuck Martin More money is being spent through mobile. As smartphone and tablet owners become more comfortable buying things from their mobile devices, they’re […]
Continue readingThe 3 Phases of Mobile Payments
By Chuck Martin It looks like we’re getting into the serious first phase of mobile payments. With the annual Mobile World Congress in full swing […]
Continue reading83% Plan to Purchase Via Mobile, Up 15%
By Chuck Martin More money continues to move through mobile. Most (68%) consumers already have spent money on an activity via mobile and even more […]
Continue readingMobile Messaging: Winning Over Payments
By Chuck Martin Mobile messaging is hot. One major indicator is the whopping $19 billion Facebook is paying for mobile messaging app WhatsApp. Another gauge […]
Continue readingSnowed-in & Mobile Shopping
It looks like a good day in the northeast for some mobile couch commerce. With snow pinning many consumers into their homes, I have to […]
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Books by Chuck Martin
