By Chuck Martin Consumers turn to virtual reality content for emotional connection while they perceive augmented reality as a tool for useful additive learning, according […]
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100 Million Expected to Shop Using Augmented Reality Next Year
By Chuck Martin There are lingering questions about when and if augmented and virtual reality will become a big deal with consumers, at least at […]
Continue readingSelf-Driving Cars Not Trusted By Americans
By Chuck Martin Half of U.S. adults say fully automated or self-driving vehicles are more dangerous than traditional cars driven by people, according to a […]
Continue readingWindows 10 PCs Get Amazon Alexa
By Chuck Martin To add its voice agent Alexa to Windows, Amazon has launched an Alexa app for Windows 10 PCs. With the app, consumers […]
Continue readingGoogle Voice Assistant Added by Kroger For Grocery Commerce
By Chuck Martin The Kroger Company is adding voice ordering for groceries. Kroger customers can now interact with the Kroger Grocery Pickup cart using Google […]
Continue readingLime Launches $3M Campaign For E-Scooter Rider Safety
By Chuck Martin Lime, a connected e-scooter company, is launching a multi-channel educational advertising campaign called Respect the Ride. The $3 million campaign will include […]
Continue readingVoice Shopping, AR Added to Sam’s Club
By Chuck Martin Sam’s Club is looking to create the future of retail. The center of the planned innovation is a Dallas center called Sam’s […]
Continue readingInterest In Using A Smart Home Device Reaches 51%
By Chuck Martin The Internet of Things continues its expansion into U.S. homes and now most consumers at least have an interest in using smart […]
Continue readingNext Generation AR, VR Artists Incubator Created
By Chuck Martin An incubator for augmented and virtual reality creations is being formed by a partnership with Oculus, a VR platform, and Kaleidoscope, a […]
Continue readingVending Machines of Cars Spread Across U.S.
By Chuck Martin The Internet of Things involves many types of new connections and now car vending machines are being added to the mix. The […]
Continue readingFord Taps VR To Test Consumer Reactions To Self-Driving Car Signals
By Chuck Martin Aside from the future marketing of connected or autonomous cars, one carmaker is pushing the market to create a common way for […]
Continue readingVoice Shopping Starting To Catch On
By Chuck Martin Consumers may be starting to warm to using voice technology to make purchases. One in four U.S. online adults are likely to […]
Continue readingNASCAR Taps Augmented Reality For Playoffs
By Chuck Martin NASCAR is launching an augmented reality experience through its mobile app for the 2018 Monster Energy NASCAR Cup Series Playoffs. Using the […]
Continue readingCompanies Partner To Succeed In The Internet Of Things
By Chuck Martin The Internet of Things is so vast and encompassing that companies involved can’t afford to go it alone. As a result, there’s […]
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Books by Chuck Martin
