By Chuck Martin Many mobile shoppers seem to be finding shortcuts to deals by scanning codes. In the first iteration of QR codes, many (if […]
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The Fit of Apps & Websites in Mobile Shopping
By Chuck Martin The split between commerce through apps vs. reaching websites from mobile devices is likely to be around for some time. While app […]
Continue readingMobile Commerce & Moving the Ball Forward
By Chuck Martin Some of the thinking around mobile commerce has evolved nicely over time through learning what works after plenty of testing. This became […]
Continue readingDunkin’ Donuts & Staying Relevant with Mobile
By Chuck Martin Succeeding in mobile commerce can be challenging when having to integrate the new with the tried and true. Dunkin’ Brands was challenged […]
Continue readingLoyalty Customers Drawn by Some Messages, 13 a Month Is the Limit
By Chuck Martin Consumers who are members of loyalty programs appear to be getting the message. While mobile wallets inch along, as I wrote about […]
Continue readingMobile Shoppers Still Heading to the Stores
By Chuck Martin All-the-time access to information has been helping reshape the shopping landscape, allowing mobile consumers to research before and even during their store […]
Continue readingMobile Commerce Spending Up 23%
By Chuck Martin The numbers highlighting the growth of mobile commerce just keep coming in. First we saw Forrester’s projections of total transactions from mobile […]
Continue readingMobile Commerce & Life Around the Transaction
By Chuck Martin The migration of online buying to mobile is not only growing but also headed to a dominant position. Based on a new […]
Continue readingMother’s Day Mobile Shoppers: Little Room for Error
By Chuck Martin Not all customers expect smooth sailing throughout the mobile shopping process. Consumers shopping for Mother’s Day gifts were just about as likely […]
Continue readingMobile Shoppers: 25 Minutes in Store, Fewer Come Back
By Chuck Martin Most mobile shoppers are spending more time in stores but not as many are going back. The percentage of shoppers who go […]
Continue readingSmartphone Shopping & the Move Away from Desktop
By Chuck Martin The annual growth of mobile commerce continues as shopping activities migrate from desktops to mobile devices. The latest monthly commerce index from […]
Continue readingMobile Increases In-Store Shopping for 22%, Decreases for 19%
By Chuck Martin Mobile is having a split effect on in-store shopping, causing some people to shop there more and some less. However, for most […]
Continue readingMobile Shopping Discounts & the Value Exchange
By Chuck Martin Many mobile shoppers don’t want to be tracked while in stores though some seem to be ready to trade a bit of […]
Continue readingMobile at Retail Seen As Critical; Investment, Not So Much
By Chuck Martin While most retailers see mobile as critical to the growth of their business, the majority aren’t planning to put significant money behind […]
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Books by Chuck Martin
