By Chuck Martin Mobile shoppers have been able to buy from anywhere for some time and now some are being given the chance to buy […]
Continue readingTag: mobile commerce
Mobile Shoppers & the Retail Supply Chain
By Chuck Martin It’s no secret to many retailers that mobile is transforming the shopping process. Study after study shows more people are using their […]
Continue readingMobile Shopping & the Impulse Purchase
By Chuck Martin While mobile consumers use their phones throughout the shopping process, some may be persuaded into spur-of-the-moment purchases. It turns out that the […]
Continue readingWhat the Shopper Gets Out of Being Tracked
By Chuck Martin Many mobile shoppers are aware they’re being digitally tracked, raising an interesting issue of how marketers should handle the tracking information. The […]
Continue readingMobile Scanning & Shoppers Looking for Value
By Chuck Martin Many mobile shoppers seem to be finding shortcuts to deals by scanning codes. In the first iteration of QR codes, many (if […]
Continue readingThe Fit of Apps & Websites in Mobile Shopping
By Chuck Martin The split between commerce through apps vs. reaching websites from mobile devices is likely to be around for some time. While app […]
Continue readingMobile Commerce & Moving the Ball Forward
By Chuck Martin Some of the thinking around mobile commerce has evolved nicely over time through learning what works after plenty of testing. This became […]
Continue readingDunkin’ Donuts & Staying Relevant with Mobile
By Chuck Martin Succeeding in mobile commerce can be challenging when having to integrate the new with the tried and true. Dunkin’ Brands was challenged […]
Continue readingSMS & Delivering the Wrong Message
By Chuck Martin Consumers may be getting the message but many don’t want them. Not only do many consumers find text messages being sent to […]
Continue readingMobile Commerce & the Year of the Mobile Wallet
By Chuck Martin My general rule of thumb for a long time has been that anytime people are saying that “this is the year of […]
Continue readingMobile Commerce Spending Up 23%
By Chuck Martin The numbers highlighting the growth of mobile commerce just keep coming in. First we saw Forrester’s projections of total transactions from mobile […]
Continue readingMobile Commerce & Life Around the Transaction
By Chuck Martin The migration of online buying to mobile is not only growing but also headed to a dominant position. Based on a new […]
Continue readingAirline Apps & Catching Up with Mobile Commerce
By Chuck Martin One of the most opportune places for mobile commerce is in certain aspects of travel. When the airlines first got into mobile, […]
Continue readingSmartphone Shopping & the Move Away from Desktop
By Chuck Martin The annual growth of mobile commerce continues as shopping activities migrate from desktops to mobile devices. The latest monthly commerce index from […]
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Books by Chuck Martin
