By Chuck Martin Mobile innovation can sometimes transform a process while not disrupting things along the way. A couple of years ago, a California startup […]
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Taking Mobile on a Shopping Trip & the Road to Savings
By Chuck Martin Over the weekend, I had to catch up on some long put-off shopping trips so had yet another opportunity to do some […]
Continue readingMobile Spending: Men, Tablets & $120
By Chuck Martin Following the money in mobile can be a bit of a chicken and egg exercise. As mobile shoppers bounce between smartphones and […]
Continue readingBarcode Scanning & the New Upside
By Chuck Martin Scanning is about to get a bit more personal. Not as in giving away personal information, but rather in the form of […]
Continue readingIn-Store Mobile Payments on the Rise
By Chuck Martin More people are going to be paying in stores with their mobile devices. However, it’s not going to happen in a very […]
Continue readingDigital Payments & the Move to the Trillions
By Chuck Martin The migration of money to the digital world continues unabated. The total value of digital payments this year is expected to increase […]
Continue readingMoving Mobile Payments to Main Street
By Chuck Martin Mobile payments predictions and mobile payments reality may be getting closer to each other. We regularly see research of increasing numbers of […]
Continue readingMeeting the Multiple Needs of the Mobile Shopper
By Chuck Martin Shopping with mobile is becoming both easier and a bit more complex. Consumers have a choice to use a retailer or third […]
Continue readingAmazon & the Buying Phone
By Chuck Martin While Amazon’s new phone introduced yesterday received a mix of reviews, the commerce aspects of the phone can’t be ignored. The Fire […]
Continue readingAugmented Reality & Triggers to Transactions
By Chuck Martin Two of the big guns in the world of AR (Augmented Reality) are now one. The Blippar purchase of Layar today is […]
Continue readingThe Great iBeacon Rollout: 100 Stores on One Street
By Chuck Martin Ever since Apple introduced iBeacons last year, the technology and what it might do for retail has been the talk of the […]
Continue readingEmail & Getting the Message to Mobile Shoppers
By Chuck Martin Marketers have a relatively good chance at reaching mobile shoppers by email but they really only get one shot. The broader news […]
Continue readingOnly 3% of Retailers Can Identify the Mobile Shopper
By Chuck Martin If a retailer can identify their best customers as they walk in the door, they could, at least in theory, target those […]
Continue readingIn-Store Shoppers & the Real-Time, Mobile Video Assist
By Chuck Martin One of the big challenges along the mobile path to purchase has been for in-store customers to gain quick access to pertinent […]
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Books by Chuck Martin
