By Chuck Martin Maybe mobile shoppers need some instant gratification to incent their purchasing while in stores. A reader of The Mobile Coupon App that Didn’t […]
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Tablets & Smartphones on the Path to Purchase
By Chuck Martin For mobile commerce, the tablet is getting bigger even as it becomes physically smaller. The wireless device seems to be edging front […]
Continue readingThe Speed of the Mobile Purchase
By Chuck Martin In a study that came out this week, researchers noted the difference in time spent making a purchase by mobile devices compared […]
Continue readingIs There a Limit to Mobile Self-Service?
Mobile self-service is advancing in the mass market. With Walmart’s announcement this week that it is expanding its ‘Scan & Go’ program from 70 to […]
Continue readingEmail Is Already Portable – Let’s Make It Mobile
What is mobile doing to email? Millions of emails a minute are being received, but many of the senders are still creating traditional emails without […]
Continue readingThe Future Of Books In A World Gone Mobile
Lots of content creators found their way to Manhattan this week — but landed on different floors of the same convention center. BookExpo America (BEA), […]
Continue readingThe Evolution of Organizing Around the Mobile Customer
For as long as I can recall, marketers have been talking about organizing around the customer. During the heyday of the early Net, IBM organized […]
Continue readingThe Money & the Numbers in Mobile
Late last year in this column, we reviewed in some detail the amount of money being spent on mobile for 2011. Now that we’re about […]
Continue readingThe Money in Mobile
There’s a wealth of research pointing to how big the mobile market will be say, three to five years from now. While some of the […]
Continue readingThe Legacy of SMS & MMS
Watching the recent stumbles of Netflix moving from its tried and true model of DVDs mailed in those red envelopes to Internet-streamed movies is another […]
Continue readingThe Smartphone: It’s Personal
Mobile is unique. While it has various attributes that require marketers to determine the best ways to interact with the untethered consumer, there is one […]
Continue readingSome Really Young Smartphone Users
Sitting in a Starbucks recently, we watched as a couple handed their iPhone to a toddler sitting in a stroller with them next to their […]
Continue reading30 Percent Off in 30 Seconds
We recently dropped in to a Foot Locker at a mall to pick up some socks. We selected the package and I pulled out my […]
Continue readingThe Future of Mobile Video?
About a week or so ago I was speaking with someone about a large, empty building Apple was sitting on in North Carolina. We were […]
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Books by Chuck Martin
