By Chuck Martin Many retailers see the promise of the Internet of Things as learning more about shopping behaviors and quickly meeting consumer demand. The […]
Continue readingTag: iot
89% See IoT Impacting Customer Engagement ‘Very Significantly’
By Chuck Martin When it comes to the impact of the Internet of Things on customer engagement, the marketers leading the charge see a totally […]
Continue readingAdvertising in the Self-Driving Car
By Chuck Martin Published reports indicate that Apple is working on building a self-driving car and even looking for a location near San Francisco to […]
Continue readingBeacons: Advertising vs. Data Collection
By Chuck Martin Beacons are hardly the biggest thing in the Internet of Things but they continually are one of the most talked about. Part […]
Continue reading75% Would Skip Stores that Use Facial Recognition for Marketing
By Chuck Martin There may be a million or so beacons in the marketplace but that doesn’t mean consumers have any idea about what they […]
Continue readingMarketing And The Consumer Targeted IoT Development
By Chuck Martin Any marketers looking to use the Internet of Things for messaging any time soon may want to check in on those developing […]
Continue readingThe Top 5 IoT Success Factors for Media & Entertainment Companies
By Chuck Martin As more businesses dive into the Internet of Things, one of the key questions on the table is how to define success. […]
Continue reading79% of Big Companies Using IoT Technologies
By Chuck Martin Most major companies have Internet of Things initiatives in place today and they’re reaping rewards from those investments. Businesses investing in IoT […]
Continue readingIBM, Google, Intel Lead in IoT Buzz
By Chuck Martin There may be many way to measure companies involved in the Internet of Things, but based on the buzz factor, IBM, Google […]
Continue readingInternet Connections Coming: 25 Billion Things, 4 Billion People
By Chuck Martin By the end of this year, four times more things than people are expected to be connected to the Internet. While that’s a […]
Continue readingThe Connected Home: 700 Million Smart Appliances Coming
By Chuck Martin The smart home is poised to explode in smartness. While not so smart at the moment, with fewer than a million ‘white-goods’ […]
Continue readingThe Internet of Innovation: ‘Smart’ Umbrellas to Body Fat Measurement
By Chuck Martin Wandering the massive halls of CES International, the annual Las Vegas mega-show for all things consumer electronics two years ago, there were […]
Continue readingIoT at Retail: Up to $1 Trillion Impact
By Chuck Martin There have been numerous estimates on the potential size or value of the IoT marketplace, generally measured in the trillions of dollars. […]
Continue reading78% of Businesses Aware of IoT, 27% Have Projects Going
By Chuck Martin They may not be aware of all the coming implications, but top execs around the world have at least heard of IoT. […]
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Books by Chuck Martin
