By Chuck Martin Following the money in mobile can be a bit of a chicken and egg exercise. As mobile shoppers bounce between smartphones and […]
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Moving Mobile Payments to Main Street
By Chuck Martin Mobile payments predictions and mobile payments reality may be getting closer to each other. We regularly see research of increasing numbers of […]
Continue readingMeeting the Multiple Needs of the Mobile Shopper
By Chuck Martin Shopping with mobile is becoming both easier and a bit more complex. Consumers have a choice to use a retailer or third […]
Continue readingThe Great iBeacon Rollout: 100 Stores on One Street
By Chuck Martin Ever since Apple introduced iBeacons last year, the technology and what it might do for retail has been the talk of the […]
Continue readingEmail & Getting the Message to Mobile Shoppers
By Chuck Martin Marketers have a relatively good chance at reaching mobile shoppers by email but they really only get one shot. The broader news […]
Continue readingIn-Store Shoppers & the Real-Time, Mobile Video Assist
By Chuck Martin One of the big challenges along the mobile path to purchase has been for in-store customers to gain quick access to pertinent […]
Continue readingGrocery Stores & the Mobile Shopper
By Chuck Martin As in other aspects of commerce, consumers are looking to lean on mobile to aid in their grocery shopping. We know from […]
Continue readingBrick & Mortar vs. Mobile Shopping Behind the Scenes
By Chuck Martin As consumers continue to go to stores to shop, the mobile commerce volcano smolders brightly beneath the surface. For some time, I’ve […]
Continue readingBuying by Smartphone: iPhone 74%, Android 25%
By Chuck Martin Online shopping continues to move from desktop to mobile. Mobile is driving both more traffic and sales compared to a year ago, […]
Continue readingMobile Shopping & Location, Location, Location
By Chuck Martin Getting the right message to the right person at the right time has been a long-time goal in mobile commerce. The idea […]
Continue readingInfluence along the Mobile Shopping Journey
By Chuck Martin The digital shopping journey is more complex than it may look. Many studies measure the impact of mobile devices on shopping based […]
Continue readingMobile Shoppers & Buying On The Fly
By Chuck Martin Mobile shoppers have been able to buy from anywhere for some time and now some are being given the chance to buy […]
Continue readingMobile Shoppers & the Retail Supply Chain
By Chuck Martin It’s no secret to many retailers that mobile is transforming the shopping process. Study after study shows more people are using their […]
Continue readingWhat the Shopper Gets Out of Being Tracked
By Chuck Martin Many mobile shoppers are aware they’re being digitally tracked, raising an interesting issue of how marketers should handle the tracking information. The […]
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Books by Chuck Martin
