By Chuck Martin Most of the focus around mobile commerce at retail revolves around everything that happens before the actual purchase. There’s smartphone and tablet […]
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Apps For The Moment
With an app for just about every activity, the age of the micro-app raises the question of whether having an app for everything will affect […]
Continue readingIn Mobile, It Could Be The Little Things That Count
Maybe mobile is about taking what look like small steps. As I listened to a keynote presentation at MediaPost’s OMMA Mobile conference in New York […]
Continue readingSome Really Young Smartphone Users
Sitting in a Starbucks recently, we watched as a couple handed their iPhone to a toddler sitting in a stroller with them next to their […]
Continue readingSocial Goes Mobile
Mobile is becoming a dominant vehicle for social networking. More than 250 million people already access Facebook from their mobile phones and the company points […]
Continue readingHow Businesses Can Use 2D Barcodes
In 1974, at a Marsh’s Supermarket in Troy, Ohio, a 10-pack of Wrigley’s Juicy Fruit gum was run through a hand-made laser scanner, for a […]
Continue readingMobile Marketing On the Go
With roughly a third of mobile phones in the U.S. now being smartphones, patterns are emerging of how usage of those phones is evolving. With […]
Continue readingSmartphone Conversion Continues
The trend of the move to smartphones in the U.S. continues with penetration now reaching 30 percent, based on the latest research from comScore. The […]
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Books by Chuck Martin
