By Chuck Martin While most retailers see mobile as critical to the growth of their business, the majority aren’t planning to put significant money behind […]
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Mobile Shopping & the Growth of Power Users
By Chuck Martin I’ve been monitoring the gap between power and novice users for some time, since the market direction could have a direct impact […]
Continue readingMeasuring Mobile Shopping: All Pointing Up
By Chuck Martin Mobile shopping is getting bigger faster, even if it still doesn’t appear to dominate the purchasing landscape. The latest eMarketer report on […]
Continue readingMobile Grocery Shoppers: ‘Save Me Time & Money’
By Chuck Martin Mobile savvy shoppers seem to know what they do and don’t want in their shopping experience. They want mobile technology that makes […]
Continue readingSmartphone Shoppers Taking Charge at Retail Websites
By Chuck Martin Smartphone action at retailer websites is on the verge of taking over. The latest tracking index shows a steep rise in smartphone […]
Continue readingRetailers & Dealing with the Web of Mobile
By Chuck Martin As mobile commerce continues to pick up steam, more analysis of the details of that activity continues to emerge. In the latest […]
Continue readingQR Codes: Moving Beyond the Scan
By Chuck Martin QR codes got somewhat of a bad rap early on. It wasn’t that the two-dimensional codes couldn’t be easily read with a […]
Continue readingTracking Mobile Shoppers: Consumers Want to Know Why
By Chuck Martin It’s well known in mobile commerce circles that smartphone technology tracking is light years ahead of where it was just a few […]
Continue readingCES & the Quest for Commercially Viable Products
By Chuck Martin Billed as the official media event of the International CES, the mega show in Las Vegas formerly known as the Consumer Electronics […]
Continue readingFinal Holiday Tally: 17% of Online Sales via Mobile, Up 46%
By Chuck Martin For any lingering doubts about how big an impact mobile had on holiday shopping, the last bits of year-end data are trickling […]
Continue reading53% of Smartphone Shoppers Use Mobile to Decide the Right Product to Buy
By Chuck Martin Smartphone owners tend to use their phones not much so much to buy but rather to help them decide what to buy. This can be a […]
Continue reading65% Research Online, Then Head to the Store
By Chuck Martin The holiday shopping surveys are now coming out fast and furiously and all signs are pointing to many shoppers being very busy […]
Continue readingThere’s an App (and Revenue) for That
By Chuck Martin In the world of mobile commerce, app revenue keeps chugging along. A new study projects that mobile apps will generate $27 billion […]
Continue readingMobile Commerce & the Disconnects
By Chuck Martin When on the lookout for examples of innovative mobile commerce in my travels I often come up short. Sure, there are the […]
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Books by Chuck Martin
