By Chuck Martin For mobile commerce, the retail store still has a chance to rule. A recent Forrester study found that visiting a physical store […]
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Living in the Land of Opt In & Opt Out of Mobile Shopping
To Chuck Martin Some mobile shoppers opt in, others opt out. Then there is the group in the middle. Two pieces of seemingly unrelated news […]
Continue readingThe Race in How to Get Money from Mobile Shoppers
To Chuck Martin The race to mobile point of purchase looks like it’s between the retailers and the consumers. The latest research from Javelin Strategy […]
Continue readingTargeted Commerce Coming to the Lock Screen
By Chuck Martin Commerce is coming to the mobile lock screen. Facebook Home received lots of attention when it recently introduced the notion of optimizing […]
Continue readingThe Global World of Mobile Commerce
By Chuck Martin There’s little doubt that mobile commerce is a global phenomenon. In just the last couple of months, I’ve noticed a barrage of […]
Continue readingIs There a Limit to Mobile Self-Service?
Mobile self-service is advancing in the mass market. With Walmart’s announcement this week that it is expanding its ‘Scan & Go’ program from 70 to […]
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Books by Chuck Martin
