To Chuck Martin Some mobile shoppers opt in, others opt out. Then there is the group in the middle. Two pieces of seemingly unrelated news […]
Continue readingTag: Apple
The Race in How to Get Money from Mobile Shoppers
To Chuck Martin The race to mobile point of purchase looks like it’s between the retailers and the consumers. The latest research from Javelin Strategy […]
Continue readingTargeted Commerce Coming to the Lock Screen
By Chuck Martin Commerce is coming to the mobile lock screen. Facebook Home received lots of attention when it recently introduced the notion of optimizing […]
Continue readingThe Global World of Mobile Commerce
By Chuck Martin There’s little doubt that mobile commerce is a global phenomenon. In just the last couple of months, I’ve noticed a barrage of […]
Continue readingShowrooming & the 20% Mobile Deal Factor
By Chuck Martin It may only take up to a 20 percent deal to drive a mobile shopper out of a store to purchase online. […]
Continue readingWho Is Doing the Shopping Using Smartphones & Tablets?
By Chuck Martin Have you ever wondered whether mobile shopping behaviors will end up split in some way or if spending patterns ultimately will resemble […]
Continue readingHow Much Do People Spend Using Smartphones & Tablets?
By Chuck Martin Sometimes there are logical misperceptions around mobile. Many believe that more people own iPhones than Android phones, though many pieces of research […]
Continue readingThey Search Local Businesses on Mobile; Most Then Buy
By Chuck Martin The mobile impact on retail may be coming down to the big guys and the little guys. Three pieces of recent research […]
Continue readingPssst! Buy This! No, Buy This! (That Ad Is ‘Speaking’ to You)
Are mobile shoppers about to hear from their phones as they shop? Voice pioneer Nuance Communications today introduced a new mobile advertising format that lets […]
Continue readingThe Mobile Nudge: Gently Edging the Customer On
It may be the small incentives via mobile that drive consumers to spend more at retail. There are the big deals, like a half-off-the-price sale, […]
Continue readingThe $1,000 App: When Your App Can’t Do It All
Even though some apps are extremely targeted, there are times that a business needs to go outside to supplement what they offer. The recent announcement […]
Continue readingThe Numbers Around Mobile Commerce
Coming to the end of the first quarter of the year, as hard to believe as that is, I thought it time to take a […]
Continue readingGreat Deals Drive Mobile Consumers
Everybody likes a great deal. The Starbucks offer through Groupon last week highlighted this. The daily-deal company offered a $10 gift card to Starbucks for […]
Continue readingMobile & the Transformation of the Role of the Cashier
As more retailers arm their sales associates with mobile technology to assist with in-aisle shopping, I have to wonder about the future role of the […]
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Books by Chuck Martin
