There is little doubt of the importance of location awareness in a world gone mobile. As digitally enabled customers walk around car dealerships, shopping malls […]
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Showrooming All Along The Way
The impact of mobile on retailing extends well beyond the in-store experience. Much of the current research understandably focuses on the effects of “showrooming,” when […]
Continue readingPeople Systems vs. Technology Systems
When it comes to mobile price-checking, there are two systems that need to be in place. One deals with technology and the other involves people. […]
Continue readingA Mid-Year Review of the Growing Numbers in Mobile
As the volume of research around the mobile industry continues to swirl, we thought it time to take another snapshot of where various parts of […]
Continue readingThe Value of Checking In (Or Not)
The quest for value via mobile check-in continues — and to some extent, it’s a land of extremes. At one extreme are those who view […]
Continue readingHow Mobile Drives Some to the Next Level
Some things simply work better on mobile. There are two types of digital platforms around mobile, those that are known as pure play and those […]
Continue readingThe Future Of Books In A World Gone Mobile
Lots of content creators found their way to Manhattan this week — but landed on different floors of the same convention center. BookExpo America (BEA), […]
Continue readingThe Evolution of Organizing Around the Mobile Customer
For as long as I can recall, marketers have been talking about organizing around the customer. During the heyday of the early Net, IBM organized […]
Continue readingMobile Power Users Lead the Way
When people buy a new TV, they typically are replacing one they’ve had for some time, in many cases a very long time. They likely […]
Continue readingThe Money & the Numbers in Mobile
Late last year in this column, we reviewed in some detail the amount of money being spent on mobile for 2011. Now that we’re about […]
Continue readingSMBs Take on Mobile to Increase Sales
Mobile impacts all businesses but it may affect them in different ways depending on size. While many of the major brands have well-developed apps and […]
Continue readingReaching the Right Screen at the Right Time
The world mobile is not exactly getting simplified, but some consumer behaviors are beginning to take shape. While it’s likely to be some time before […]
Continue readingA China Approach to Targeted Mobile Marketing
There’s a unique form of mobile targeting going on in China. Last week I had the opportunity to share some mobile insights with the general […]
Continue readingGlobal Mobile, A View from Latin America
Mobile is truly a global phenomenon but all markets are not yet in sync. This can pose some interesting challenges for both marketers within each […]
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Books by Chuck Martin
