By Chuck Martin Many moms and their mobile devices are inseparable. More than half (51%) of smartphone or tablet owning moms use their mobile device […]
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Mobile Enabled Teens & Discretionary Spending
By Chuck Martin It looks like teens have money to spend and many will be well-equipped to be spending it via mobile. In its twenty-third, […]
Continue readingThe Long, Enduring Life of the QR Code
By Chuck Martin In the middle of the lengthy and comprehensive study on emerging digital platforms by Edison Research and Arbitron I came across a […]
Continue readingWomen Shoppers Want to Shop in Stores, but Open to Mobile Deals While There
By Chuck Martin Much of mobile shopping for women appears to involve traveling to a store to shop. In the no-kidding department of research, a […]
Continue readingMobile Commerce Adoption on the Road
To Chuck Martin No matter where you go these days, there’s a good chance of coming across examples of mobile commerce. As a frequent traveler, […]
Continue readingIn-Store Shopping Easy; Mobile Shopping, Not So Much
To Chuck Martin Mobile shopping has been in the news the last few days, with a host of new studies highlighting the importance of various […]
Continue readingThe Increasing Needs of the Mobile Shopper
It just may be that some mobile shoppers are getting pickier. On Friday, we wrote in this space (Mobile Shoppers & the Hope for Physical […]
Continue readingMobile Shoppers & the Hope for Physical Stores
By Chuck Martin For mobile commerce, the retail store still has a chance to rule. A recent Forrester study found that visiting a physical store […]
Continue readingLiving in the Land of Opt In & Opt Out of Mobile Shopping
To Chuck Martin Some mobile shoppers opt in, others opt out. Then there is the group in the middle. Two pieces of seemingly unrelated news […]
Continue readingThe Race in How to Get Money from Mobile Shoppers
To Chuck Martin The race to mobile point of purchase looks like it’s between the retailers and the consumers. The latest research from Javelin Strategy […]
Continue readingTargeted Commerce Coming to the Lock Screen
By Chuck Martin Commerce is coming to the mobile lock screen. Facebook Home received lots of attention when it recently introduced the notion of optimizing […]
Continue readingThe Global World of Mobile Commerce
By Chuck Martin There’s little doubt that mobile commerce is a global phenomenon. In just the last couple of months, I’ve noticed a barrage of […]
Continue readingShowrooming & the 20% Mobile Deal Factor
By Chuck Martin It may only take up to a 20 percent deal to drive a mobile shopper out of a store to purchase online. […]
Continue readingWho Is Doing the Shopping Using Smartphones & Tablets?
By Chuck Martin Have you ever wondered whether mobile shopping behaviors will end up split in some way or if spending patterns ultimately will resemble […]
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Books by Chuck Martin
