By Chuck Martin That mobile tap on the shoulder to check something out is quite accepted by consumers, for now. At the moment, most smartphone […]
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Hillshire Taps Beacons: 20X Purchase Intent Increase
By Chuck Martin While beacon trials are underway around the globe, some early and measurable results finally are starting to come in. In what appears […]
Continue readingWhen Commerce Takes More than Just a Smartphone
By Chuck Martin I’ve always viewed the smartphone as the hub of mobile commerce. While my Fitbit tracks my steps taken, stairs climbed and miles […]
Continue readingSmartphone Owners Research, Scan, Tap & Pay
By Chuck Martin Not everyone uses smartphones for mobile shopping, payments or banking but many of those who do are tapping, scanning and buying. Most […]
Continue readingShoppers Take Smartphones Over Tablets for Mobile Web Transactions
By Chuck Martin Depending on what you’re selling, the smartphone may be the mobile device better suited for the sale. With mobile Web payments now […]
Continue readingMobile Shoppers End Up in the Store
By Chuck Martin While mobile shopping rises, brick and mortar stores continue to rule. The type of store also can make a difference, as the […]
Continue readingDirect Mobile Commerce: Bypassing the Retailer
By Chuck Martin Mobile location has long been viewed as a key capability for reaching shopping consumers at more relevant places and times. Much of […]
Continue readingMobile Commerce & the Little Things
By Chuck Martin Mobile is getting better at being integrated into everyday life. While the mobile payments marketplace is still fragmented, various small pieces of […]
Continue readingSmartphone Commerce: Visits, Revenue, Orders Increase
By Chuck Martin More retail activity is starting with mobile devices, which is growing dramatically across the board. While most actual purchasing still happens in […]
Continue readingBiggest Mobile Shopping Driver: the Deal
By Chuck Martin Mobile allows consumers to shop all the time, even though most actual purchases are made in stores. Most (91%) consumers identify their […]
Continue readingMobile Ecommerce: Now a $40 Billion Market
By Chuck Martin More people are buying more things online from their phones. Mobile ecommerce is now more than a $40 billion market, double from […]
Continue readingA Mobile Army of Real-Time Inventory Checkers
By Chuck Martin The mobile and physical worlds continue to more closely integrate with each other. Consumers use mobile devices to research, explore and shop, […]
Continue readingMobile Coupon Redemption AFTER the Shopping Trip
By Chuck Martin Mobile innovation can sometimes transform a process while not disrupting things along the way. A couple of years ago, a California startup […]
Continue readingTaking Mobile on a Shopping Trip & the Road to Savings
By Chuck Martin Over the weekend, I had to catch up on some long put-off shopping trips so had yet another opportunity to do some […]
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Books by Chuck Martin
