By Chuck Martin Consumers may be getting the message but many don’t want them. Not only do many consumers find text messages being sent to […]
Continue readingTag: mobile shoppers
Mobile Shoppers Still Heading to the Stores
By Chuck Martin All-the-time access to information has been helping reshape the shopping landscape, allowing mobile consumers to research before and even during their store […]
Continue readingMobile Shoppers: 25 Minutes in Store, Fewer Come Back
By Chuck Martin Most mobile shoppers are spending more time in stores but not as many are going back. The percentage of shoppers who go […]
Continue readingDigital Coupons & the Move to Mobile
By Chuck Martin Digital coupons are moving to mobile in a big way. This year, more than 70% of U.S. adult digital coupon users will […]
Continue readingMobile Increases In-Store Shopping for 22%, Decreases for 19%
By Chuck Martin Mobile is having a split effect on in-store shopping, causing some people to shop there more and some less. However, for most […]
Continue readingLocation Targeting Improves; Next Up, the Messaging
By Chuck Martin As the ability to more precisely track mobile shoppers in stores improves, it begs the question of what retailers will do with […]
Continue readingMobile Grocery Shoppers: ‘Save Me Time & Money’
By Chuck Martin Mobile savvy shoppers seem to know what they do and don’t want in their shopping experience. They want mobile technology that makes […]
Continue readingMobile Payments: Coming to a Store Near You
By Chuck Martin Everyone seems to want to get in on the mobile payments action. While credit card companies continue to expand their various joint […]
Continue readingMobile Shoppers & Getting a Better Deal Elsewhere
By Chuck Martin While most people prefer to shop in stores, it may not take much to get them to leave. Studies consistently show that […]
Continue readingMobile Shoppers & On-the-Fly Search
By Chuck Martin Real-time mobile shopping just may drive more consumers to click on ads after searching. It’s no surprise that more people are using […]
Continue readingThe Goals of Mobile Shoppers vs. the Goals of Retailers
By Chuck Martin Retailers seek to drive mobile shoppers to their stores while those consumers have different ideas on how they want to use their […]
Continue readingWhy People Don’t Use Smartphones to Shop
By Chuck Martin There are plenty of reasons consumers use smartphones to shop, ranging from access to product information to finding competitive pricing. And many […]
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Books by Chuck Martin
