By Chuck Martin There are many questions on tap for today’s MediaPost OMMA mCommerce conference here in New York. One of the big ones is […]
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Mobile Shoppers Spend 27 Minutes in Stores; Smartphone Retail Revenue Increases 93%
By Chuck Martin Mobile shoppers continue to visit stores and websites and buy from all locations. Two regular benchmarks that I follow just came out […]
Continue readingStats, Stats, & Stats: Mobile by the Percentages
By Chuck Martin Along with the massive growth of mobile has come an equally large amount of research tracking and measuring its rise, with many […]
Continue readingHillshire Taps Beacons: 20X Purchase Intent Increase
By Chuck Martin While beacon trials are underway around the globe, some early and measurable results finally are starting to come in. In what appears […]
Continue readingSmartphone Owners Research, Scan, Tap & Pay
By Chuck Martin Not everyone uses smartphones for mobile shopping, payments or banking but many of those who do are tapping, scanning and buying. Most […]
Continue readingMobile Shoppers End Up in the Store
By Chuck Martin While mobile shopping rises, brick and mortar stores continue to rule. The type of store also can make a difference, as the […]
Continue readingTracking Mobile Shoppers: Consumers Want to Know Why
By Chuck Martin It’s well known in mobile commerce circles that smartphone technology tracking is light years ahead of where it was just a few […]
Continue reading83% Plan to Purchase Via Mobile, Up 15%
By Chuck Martin More money continues to move through mobile. Most (68%) consumers already have spent money on an activity via mobile and even more […]
Continue readingMobile Payments & the Willingness to Pay
By Chuck Martin We may be about to see just how many people are seriously interested in making mobile payments. After months of early testing […]
Continue readingCES: Cars, TVs and Spreading the Buy Around
By Chuck Martin Some commerce may be completed on a smartphone or tablet although the sale may start elsewhere. This became apparent through several announcements […]
Continue readingCES & the Connected Car for Commerce
By Chuck Martin Mobile commerce may soon be taking to the roads. One of the earlier big presentations here at the International CES show in […]
Continue readingCES & the Road to Mobile Commerce
By Chuck Martin As I get ready to head out to the International CES show, I’ve been going through all the mobile commerce potentials being […]
Continue readingThe Mobile Scanning Duel at Retail
By Chuck Martin It all started with a broken coffee pot. My trusty old Kitchen Aid died yesterday. It was rather expected eventually, since the […]
Continue readingSmartphone, Tablet Shoppers Still Want a Deal
By Chuck Martin Coupons and deals keep hanging in as a driver of mobile commerce. Digging into the recent UPS Pulse of the Online Shopper […]
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Books by Chuck Martin
