By Chuck Martin Beaconing (verb): To lead and direct customers to specific areas and products using small, radio-transmitting devices called beacons, typically battery operated. Process […]
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Beacons Score: Results Start to Come In
By Chuck Martin Even though retailers have been talking about and testing beacons for many months, this is just the tip of the massive beacon […]
Continue readingOMMA mCommerce Today: Questions for the Mobile Shopping Revolution
By Chuck Martin There are many questions on tap for today’s MediaPost OMMA mCommerce conference here in New York. One of the big ones is […]
Continue readingMobile Shoppers Spend 27 Minutes in Stores; Smartphone Retail Revenue Increases 93%
By Chuck Martin Mobile shoppers continue to visit stores and websites and buy from all locations. Two regular benchmarks that I follow just came out […]
Continue readingMobile Deals for Those Who Want Them
By Chuck Martin Mobile commerce is becoming available wherever and whenever a consumer wants it. As we get ready for the wave of beacon deployment […]
Continue readingMobile Commerce: A Big Year Later for Beacons, Payments, Agencies
By Chuck Martin What a difference a year can make in the world of mobile commerce. As I prepare for the MediaPost annual OMMA mCommerce […]
Continue readingThe Many Numbers Behind Mobile Commerce
By Chuck Martin With all the research studies swirling about mobile commerce these days, there’s no shortage of numbers. Taken together, some of these numbers […]
Continue readingStats, Stats, & Stats: Mobile by the Percentages
By Chuck Martin Along with the massive growth of mobile has come an equally large amount of research tracking and measuring its rise, with many […]
Continue readingBeacons, Beacons, Everywhere Beacons
By Chuck Martin Beacons are coming to a store near you, in a big way. Following the launch of in-store beacons in North American stores […]
Continue readingConnecting the Mobile Shopper to the Expert
By Chuck Martin Mobile Shoppers may finally get some in-store assistance from merchants via their smartphones. We know from research that most consumers prefer to […]
Continue readingLord & Taylor, Hudson’s Bay Go Big on Beacons
By Chuck Martin I went beacon shopping over the weekend. While many retailers have been dabbling with beacons for many months to see how they […]
Continue readingMobile Meets the Master Shopping List
By Chuck Martin The first step a consumer takes after deciding to make a purchase will likely be anything except buy the product from their […]
Continue readingMobile Notifications Pretty Much OK for 73% of Consumers
By Chuck Martin That mobile tap on the shoulder to check something out is quite accepted by consumers, for now. At the moment, most smartphone […]
Continue reading78% Aware of Mobile Wallets, 32% Use Them
By Chuck Martin Cash is no longer king, providing some hope for the future of mobile wallets. One out of two consumers today carry fewer […]
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Books by Chuck Martin
