By Chuck Martin More people are going to be paying in stores with their mobile devices. However, it’s not going to happen in a very […]
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The Great iBeacon Rollout: 100 Stores on One Street
By Chuck Martin Ever since Apple introduced iBeacons last year, the technology and what it might do for retail has been the talk of the […]
Continue readingThe Mobile Traveler & Upscale Hotels
By Chuck Martin With travelers being increasingly mobile, most luxury hotel brands are investing in hopes of keeping up with those travelers. Mobile site investments […]
Continue readingEmail & Getting the Message to Mobile Shoppers
By Chuck Martin Marketers have a relatively good chance at reaching mobile shoppers by email but they really only get one shot. The broader news […]
Continue readingOnly 3% of Retailers Can Identify the Mobile Shopper
By Chuck Martin If a retailer can identify their best customers as they walk in the door, they could, at least in theory, target those […]
Continue readingMobile Shopping & Location, Location, Location
By Chuck Martin Getting the right message to the right person at the right time has been a long-time goal in mobile commerce. The idea […]
Continue readingInfluence along the Mobile Shopping Journey
By Chuck Martin The digital shopping journey is more complex than it may look. Many studies measure the impact of mobile devices on shopping based […]
Continue readingWhat the Shopper Gets Out of Being Tracked
By Chuck Martin Many mobile shoppers are aware they’re being digitally tracked, raising an interesting issue of how marketers should handle the tracking information. The […]
Continue readingMobile Scanning & Shoppers Looking for Value
By Chuck Martin Many mobile shoppers seem to be finding shortcuts to deals by scanning codes. In the first iteration of QR codes, many (if […]
Continue readingMobile Commerce & Moving the Ball Forward
By Chuck Martin Some of the thinking around mobile commerce has evolved nicely over time through learning what works after plenty of testing. This became […]
Continue readingDunkin’ Donuts & Staying Relevant with Mobile
By Chuck Martin Succeeding in mobile commerce can be challenging when having to integrate the new with the tried and true. Dunkin’ Brands was challenged […]
Continue readingSMS & Delivering the Wrong Message
By Chuck Martin Consumers may be getting the message but many don’t want them. Not only do many consumers find text messages being sent to […]
Continue readingMobile Payments Meet Medical Marijuana
By Chuck Martin Mobile payments may be going to pot. No. Literally. Perhaps it was high time that medical and recreational marijuana buying be enabled […]
Continue readingSmartphone Shopping & the Move Away from Desktop
By Chuck Martin The annual growth of mobile commerce continues as shopping activities migrate from desktops to mobile devices. The latest monthly commerce index from […]
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Books by Chuck Martin
