By Chuck Martin The convenience factor may be a hidden, driving force behind mobile commerce. A new study relating to security strikes me as at […]
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Loyalty Programs & the Small, Vending Machine Mobile Payment
By Chuck Martin Loyalty programs around small-ticket items may push mobile payments along. Big retailers and brands have long used loyalty programs to entice and […]
Continue readingThe Tablet vs. Smartphone Shopping Revolution
By Chuck Martin Retailers may want to be a bit careful about how to deal with the alleged tablet commerce revolution. Two new studies point […]
Continue readingTravelers Expect More from Mobile on the Road
By Chuck Martin What does it take to cause someone to stop using a commerce app? Some people may download an app they heard about […]
Continue readingMobile Commerce Meets the Mobile Moms
By Chuck Martin Many moms and their mobile devices are inseparable. More than half (51%) of smartphone or tablet owning moms use their mobile device […]
Continue readingMobile Enabled Teens & Discretionary Spending
By Chuck Martin It looks like teens have money to spend and many will be well-equipped to be spending it via mobile. In its twenty-third, […]
Continue readingThe Long, Enduring Life of the QR Code
By Chuck Martin In the middle of the lengthy and comprehensive study on emerging digital platforms by Edison Research and Arbitron I came across a […]
Continue readingWomen Shoppers Want to Shop in Stores, but Open to Mobile Deals While There
By Chuck Martin Much of mobile shopping for women appears to involve traveling to a store to shop. In the no-kidding department of research, a […]
Continue readingMobile Commerce Adoption on the Road
To Chuck Martin No matter where you go these days, there’s a good chance of coming across examples of mobile commerce. As a frequent traveler, […]
Continue readingIn-Store Shopping Easy; Mobile Shopping, Not So Much
To Chuck Martin Mobile shopping has been in the news the last few days, with a host of new studies highlighting the importance of various […]
Continue readingThe Increasing Needs of the Mobile Shopper
It just may be that some mobile shoppers are getting pickier. On Friday, we wrote in this space (Mobile Shoppers & the Hope for Physical […]
Continue readingMobile Shoppers & the Hope for Physical Stores
By Chuck Martin For mobile commerce, the retail store still has a chance to rule. A recent Forrester study found that visiting a physical store […]
Continue readingLiving in the Land of Opt In & Opt Out of Mobile Shopping
To Chuck Martin Some mobile shoppers opt in, others opt out. Then there is the group in the middle. Two pieces of seemingly unrelated news […]
Continue readingThe Race in How to Get Money from Mobile Shoppers
To Chuck Martin The race to mobile point of purchase looks like it’s between the retailers and the consumers. The latest research from Javelin Strategy […]
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Books by Chuck Martin
