By Chuck Martin Beacons are coming to a store near you, in a big way. Following the launch of in-store beacons in North American stores […]
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Connecting the Mobile Shopper to the Expert
By Chuck Martin Mobile Shoppers may finally get some in-store assistance from merchants via their smartphones. We know from research that most consumers prefer to […]
Continue readingMobile Meets the Master Shopping List
By Chuck Martin The first step a consumer takes after deciding to make a purchase will likely be anything except buy the product from their […]
Continue reading78% Aware of Mobile Wallets, 32% Use Them
By Chuck Martin Cash is no longer king, providing some hope for the future of mobile wallets. One out of two consumers today carry fewer […]
Continue readingMobile Commerce & the Little Things
By Chuck Martin Mobile is getting better at being integrated into everyday life. While the mobile payments marketplace is still fragmented, various small pieces of […]
Continue readingMobile Ecommerce: Now a $40 Billion Market
By Chuck Martin More people are buying more things online from their phones. Mobile ecommerce is now more than a $40 billion market, double from […]
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Books by Chuck Martin
