By Chuck Martin Along with the massive growth of mobile has come an equally large amount of research tracking and measuring its rise, with many […]
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Beacons, Beacons, Everywhere Beacons
By Chuck Martin Beacons are coming to a store near you, in a big way. Following the launch of in-store beacons in North American stores […]
Continue readingConnecting the Mobile Shopper to the Expert
By Chuck Martin Mobile Shoppers may finally get some in-store assistance from merchants via their smartphones. We know from research that most consumers prefer to […]
Continue readingMobile Meets the Master Shopping List
By Chuck Martin The first step a consumer takes after deciding to make a purchase will likely be anything except buy the product from their […]
Continue reading78% Aware of Mobile Wallets, 32% Use Them
By Chuck Martin Cash is no longer king, providing some hope for the future of mobile wallets. One out of two consumers today carry fewer […]
Continue readingHillshire Taps Beacons: 20X Purchase Intent Increase
By Chuck Martin While beacon trials are underway around the globe, some early and measurable results finally are starting to come in. In what appears […]
Continue readingShoppers Take Smartphones Over Tablets for Mobile Web Transactions
By Chuck Martin Depending on what you’re selling, the smartphone may be the mobile device better suited for the sale. With mobile Web payments now […]
Continue readingDirect Mobile Commerce: Bypassing the Retailer
By Chuck Martin Mobile location has long been viewed as a key capability for reaching shopping consumers at more relevant places and times. Much of […]
Continue readingMobile Commerce & the Little Things
By Chuck Martin Mobile is getting better at being integrated into everyday life. While the mobile payments marketplace is still fragmented, various small pieces of […]
Continue readingMobile Ecommerce: Now a $40 Billion Market
By Chuck Martin More people are buying more things online from their phones. Mobile ecommerce is now more than a $40 billion market, double from […]
Continue reading24% Never Leave the House without Smartphone
By Chuck Martin There may be some good news for the advancement of mobile payments, depending on where people live. While the mobile payment joint […]
Continue readingOnline Mobile Purchasing: China #1, US #20
By Chuck Martin Anyone who regularly travels outside the U.S. is likely aware of the growing significance of mobile on shopping activities everywhere. While PC […]
Continue readingTaking Mobile on a Shopping Trip & the Road to Savings
By Chuck Martin Over the weekend, I had to catch up on some long put-off shopping trips so had yet another opportunity to do some […]
Continue readingMobile Spending: Men, Tablets & $120
By Chuck Martin Following the money in mobile can be a bit of a chicken and egg exercise. As mobile shoppers bounce between smartphones and […]
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Books by Chuck Martin
