By Chuck Martin Many mobile shoppers seem to be finding shortcuts to deals by scanning codes. In the first iteration of QR codes, many (if […]
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The Fit of Apps & Websites in Mobile Shopping
By Chuck Martin The split between commerce through apps vs. reaching websites from mobile devices is likely to be around for some time. While app […]
Continue readingMobile Shoppers: 25 Minutes in Store, Fewer Come Back
By Chuck Martin Most mobile shoppers are spending more time in stores but not as many are going back. The percentage of shoppers who go […]
Continue readingAirline Apps & Catching Up with Mobile Commerce
By Chuck Martin One of the most opportune places for mobile commerce is in certain aspects of travel. When the airlines first got into mobile, […]
Continue readingMobile Payments & Skipping the Checkout Line
By Chuck Martin While most consumers like to shop in physical stores, many want to get out quickly and efficiently once they’ve decided on their […]
Continue readingMobile Shopping & the Growth of Power Users
By Chuck Martin I’ve been monitoring the gap between power and novice users for some time, since the market direction could have a direct impact […]
Continue readingMobile Shopping Technologies & the Challenge of Consumer Adoption
By Chuck Martin The biggest push for mass acceptance of mobile shopping technologies may have less to do with the technology and more to do […]
Continue readingMeasuring Mobile Shopping: All Pointing Up
By Chuck Martin Mobile shopping is getting bigger faster, even if it still doesn’t appear to dominate the purchasing landscape. The latest eMarketer report on […]
Continue readingPushing Deals to the Mobile Shopper
By Chuck Martin The app vs. mobile website discussion continues as consumers await the value provided. Many mobile app users agree to receive push notifications […]
Continue readingMobile In-Store Shopping: It’s a Process
By Chuck Martin The influence of mobile on shopping behavior continues to become clearer every day. No matter the geography, smartphones and tablets are having […]
Continue readingMobile Grocery Shoppers: ‘Save Me Time & Money’
By Chuck Martin Mobile savvy shoppers seem to know what they do and don’t want in their shopping experience. They want mobile technology that makes […]
Continue readingMobile Shoppers & Getting a Better Deal Elsewhere
By Chuck Martin While most people prefer to shop in stores, it may not take much to get them to leave. Studies consistently show that […]
Continue readingMobile Shopping: A Global Snapshot
By Chuck Martin Mobile shopping has no real geographical boundaries since people everywhere like to shop. Now a new report highlighting some of the mobile […]
Continue readingSmartphone Shoppers: What They Can Do vs. What They Do
By Chuck Martin A lot of smartphone product research appears to be done using traditional desktop means. A new study finds that when using a […]
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Books by Chuck Martin
