How well can a mobile phone estimate when you’ll arrive somewhere? As a long-time user of location tracking, it always bothered me that my car […]
Continue readingTag: Chuck Martin Keynote Speaker
People Systems vs. Technology Systems
When it comes to mobile price-checking, there are two systems that need to be in place. One deals with technology and the other involves people. […]
Continue readingMobile Payments vs. Payments While Mobile
There’s been a lot of talk for a long time about mobile payments. Generally, however, the discussions focus on the actual paying of something on […]
Continue readingA Mid-Year Review of the Growing Numbers in Mobile
As the volume of research around the mobile industry continues to swirl, we thought it time to take another snapshot of where various parts of […]
Continue readingThe Value of Checking In (Or Not)
The quest for value via mobile check-in continues — and to some extent, it’s a land of extremes. At one extreme are those who view […]
Continue readingHow Mobile Drives Some to the Next Level
Some things simply work better on mobile. There are two types of digital platforms around mobile, those that are known as pure play and those […]
Continue readingThe Future Of Books In A World Gone Mobile
Lots of content creators found their way to Manhattan this week — but landed on different floors of the same convention center. BookExpo America (BEA), […]
Continue readingGetting Email to Play Better with Mobile
What is mobile doing to email? Millions of emails a minute are being received but many of the senders are still creating traditional emails without […]
Continue readingMobile Power Users Lead the Way
When people buy a new TV, they typically are replacing one they’ve had for some time, in many cases a very long time. They likely […]
Continue readingReaching the Right Screen at the Right Time
The world mobile is not exactly getting simplified, but some consumer behaviors are beginning to take shape. While it’s likely to be some time before […]
Continue readingA China Approach to Targeted Mobile Marketing
There’s a unique form of mobile targeting going on in China. Last week I had the opportunity to share some mobile insights with the general […]
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Books by Chuck Martin
