The world mobile is not exactly getting simplified, but some consumer behaviors are beginning to take shape. While it’s likely to be some time before […]
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Moving to the Next Stage Of Smart Mobile Adoption
We’re in a state of mobile transition. Pouring over some of the various pieces of mobile research this week, of which there is a lot […]
Continue readingA China Approach to Targeted Mobile Marketing
There’s a unique form of mobile targeting going on in China. Last week I had the opportunity to share some mobile insights with the general […]
Continue readingThe Need (And Cost) For Speed
It’s still early in the higher-speed mobile revolution. While the answer to the need for mobile speed is just around the corner, it could be […]
Continue readingMobile Wallet
It seems like announcements about new mobile wallets and mobile payments are occurring with increasing frequency. There of course is industry-darling Square, which you can […]
Continue readingGlobal Mobile, A View from Latin America
Mobile is truly a global phenomenon but all markets are not yet in sync. This can pose some interesting challenges for both marketers within each […]
Continue readingMobile Makes Coupons Relevant
Mobile makes coupons matter. While coupons have been around since 1887 when Coca-Cola first offered them to promote free samples of Coke, nothing has revolutionized […]
Continue readingThe One-Tap Buy
Look around any shopping facility of any kind these days and you’re likely to see someone using their mobile phone. While phone calls and texting […]
Continue readingNow Share This
Content sharing is going mobile. Next to the familiar buttons of Facebook’s Like, Twitter’s Tweet and Google’s +1 comes Mogreet’s moShare. The idea is that […]
Continue readingThe SXSW Hackathon
With so many developers attending SXSW, it seemed only natural for someone to run a healthy tech completion, which is what AT&T did with its […]
Continue readingThe Money in Mobile
There’s a wealth of research pointing to how big the mobile market will be say, three to five years from now. While some of the […]
Continue readingThe Legacy of SMS & MMS
Watching the recent stumbles of Netflix moving from its tried and true model of DVDs mailed in those red envelopes to Internet-streamed movies is another […]
Continue readingSome Really Young Smartphone Users
Sitting in a Starbucks recently, we watched as a couple handed their iPhone to a toddler sitting in a stroller with them next to their […]
Continue readingWill People Watch Live TV on a Mobile Phone?
So now along comes Dyle, from a consortium of a dozen major broadcast groups with the intent of delivering live television to mobile devices. A similar service […]
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Books by Chuck Martin
