There is little doubt of the importance of location awareness in a world gone mobile. As digitally enabled customers walk around car dealerships, shopping malls […]
Continue readingTag: Mobile
Showrooming All Along The Way
The impact of mobile on retailing extends well beyond the in-store experience. Much of the current research understandably focuses on the effects of “showrooming,” when […]
Continue readingThere’s a Category For That App
With continually improving technology and an arsenal of a million or so apps, smartphones can be made to perform almost any task. Phones can do […]
Continue readingLiving In The 50 Percent Mobile Club
Mobile is living in the land of the half stats. Half stats are when the numbers hit around 50 percent, or half, of a given […]
Continue readingStop & Shop & Scan: Grocery Retailer Gets Mobile Proactive
It’s understandable that a consumer might use in-store mobile barcode scanning to save money on a big-ticket item. The customer can scan an item, quickly […]
Continue readingPeople Systems vs. Technology Systems
When it comes to mobile price-checking, there are two systems that need to be in place. One deals with technology and the other involves people. […]
Continue readingMobile Payments vs. Payments While Mobile
There’s been a lot of talk for a long time about mobile payments. Generally, however, the discussions focus on the actual paying of something on […]
Continue readingA Mid-Year Review of the Growing Numbers in Mobile
As the volume of research around the mobile industry continues to swirl, we thought it time to take another snapshot of where various parts of […]
Continue readingThe Value of Checking In (Or Not)
The quest for value via mobile check-in continues — and to some extent, it’s a land of extremes. At one extreme are those who view […]
Continue readingEmail Is Already Portable – Let’s Make It Mobile
What is mobile doing to email? Millions of emails a minute are being received, but many of the senders are still creating traditional emails without […]
Continue readingGetting Email to Play Better with Mobile
What is mobile doing to email? Millions of emails a minute are being received but many of the senders are still creating traditional emails without […]
Continue readingThe Evolution of Organizing Around the Mobile Customer
For as long as I can recall, marketers have been talking about organizing around the customer. During the heyday of the early Net, IBM organized […]
Continue readingMobile Power Users Lead the Way
When people buy a new TV, they typically are replacing one they’ve had for some time, in many cases a very long time. They likely […]
Continue readingSMBs Take on Mobile to Increase Sales
Mobile impacts all businesses but it may affect them in different ways depending on size. While many of the major brands have well-developed apps and […]
Continue reading
Books by Chuck Martin
