By Chuck Martin With a regular barrage of mobile payments stats of all types, it can be bit refreshing to look at the broader picture […]
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Smartphone Shoppers: What They Can Do vs. What They Do
By Chuck Martin A lot of smartphone product research appears to be done using traditional desktop means. A new study finds that when using a […]
Continue readingQR Codes: Moving Beyond the Scan
By Chuck Martin QR codes got somewhat of a bad rap early on. It wasn’t that the two-dimensional codes couldn’t be easily read with a […]
Continue readingThe Growing World of Low-Budget Mobile Commerce
By Chuck Martin Mobile commerce may be extending to the masses. Two pieces of unrelated news from different parts of the world may be an […]
Continue readingOh, You Need a Smartphone for That, and That and …
By Chuck Martin Every day it becomes clearer that the smartphone is becoming the hub of commerce. When American Express recently unveiled its new EveryDay […]
Continue readingWhat’s Holding Mobile Shopping Back? Let Me Count the Ways
By Chuck Martin Mobile shopping behavior is evolving. As I wrote about yesterday (Why People Don’t Use Smartphones to Shop), the top reasons people don’t […]
Continue readingA Day in the Life of Getting Isis Mobile Payment Up & Running
By Chuck Martin There are still some bumps on the road to mobile payments. Since the ISIS mobile payment platform launched nationwide last week, I […]
Continue readingMobile Shopping This Holiday
After the last holiday shopping season, some agencies and brands were surprised at what happened. Some saw unexpected patterns of mobile and tablet usage, both […]
Continue readingSMBs Along The Mobile Trail
Small and medium-sized businesses (SMBs) are marching along the mobile path. Last year SMBs were dabbling in mobile apps and Web sites in search of […]
Continue readingBankers Chase Mobile In Latin America
Mobile is beginning to take center stage in financial services in Latin America. After addressing hundreds of IT and banking executives from throughout Latin America […]
Continue readingThere’s a Category For That App
With continually improving technology and an arsenal of a million or so apps, smartphones can be made to perform almost any task. Phones can do […]
Continue readingRetail Ready For Reverse Showrooming?
Many retailers have become all too familiar with showrooming, as mobile consumers shop their aisles and then order online or from lower-priced competitors discovered via mobile. The […]
Continue readingYour Customers Are Going Mobile
We’re in the midst of yet another technological revolution slated to be bigger than that of the TV or PC and marketers will be faced […]
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Books by Chuck Martin
