By Chuck Martin While Amazon’s new phone introduced yesterday received a mix of reviews, the commerce aspects of the phone can’t be ignored. The Fire […]
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Augmented Reality & Triggers to Transactions
By Chuck Martin Two of the big guns in the world of AR (Augmented Reality) are now one. The Blippar purchase of Layar today is […]
Continue readingThe Great iBeacon Rollout: 100 Stores on One Street
By Chuck Martin Ever since Apple introduced iBeacons last year, the technology and what it might do for retail has been the talk of the […]
Continue readingMobile Shoppers & Buying On The Fly
By Chuck Martin Mobile shoppers have been able to buy from anywhere for some time and now some are being given the chance to buy […]
Continue readingMobile Shopping & the Impulse Purchase
By Chuck Martin While mobile consumers use their phones throughout the shopping process, some may be persuaded into spur-of-the-moment purchases. It turns out that the […]
Continue readingThe Fit of Apps & Websites in Mobile Shopping
By Chuck Martin The split between commerce through apps vs. reaching websites from mobile devices is likely to be around for some time. While app […]
Continue readingMobile Commerce & the Year of the Mobile Wallet
By Chuck Martin My general rule of thumb for a long time has been that anytime people are saying that “this is the year of […]
Continue readingMobile Commerce Spending Up 23%
By Chuck Martin The numbers highlighting the growth of mobile commerce just keep coming in. First we saw Forrester’s projections of total transactions from mobile […]
Continue readingMobile Commerce & Life Around the Transaction
By Chuck Martin The migration of online buying to mobile is not only growing but also headed to a dominant position. Based on a new […]
Continue readingSmartphone Shopping & the Move Away from Desktop
By Chuck Martin The annual growth of mobile commerce continues as shopping activities migrate from desktops to mobile devices. The latest monthly commerce index from […]
Continue readingDigital Coupons & the Move to Mobile
By Chuck Martin Digital coupons are moving to mobile in a big way. This year, more than 70% of U.S. adult digital coupon users will […]
Continue readingMobile In-Store Shopping: It’s a Process
By Chuck Martin The influence of mobile on shopping behavior continues to become clearer every day. No matter the geography, smartphones and tablets are having […]
Continue readingMobile Grocery Shoppers: ‘Save Me Time & Money’
By Chuck Martin Mobile savvy shoppers seem to know what they do and don’t want in their shopping experience. They want mobile technology that makes […]
Continue readingMobile Coupons: Banking on It
By Chuck Martin When it comes to how consumers perceive coupon programs, banks may have an edge. While bank-sponsored mobile and digital coupon programs may […]
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Books by Chuck Martin
