By Chuck Martin In a study that came out this week, researchers noted the difference in time spent making a purchase by mobile devices compared […]
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Is There Anything We Won’t Buy On Mobile?
I shared some interesting stats this week from someone in the loan business that got me thinking about to what degree consumers would actually buy […]
Continue readingCoupon Redemption Comes Home
Coupons and offers in the world of mobile continue to find their way, looking for the paths of least consumer resistance. Established offers have included […]
Continue readingIs There Life After That Scan?
Using 2D barcodes only to send someone to a Web site is finally becoming a thing of the past. More interestingly, the follow-on actions after […]
Continue readingThe One-Tap Buy
Look around any shopping facility of any kind these days and you’re likely to see someone using their mobile phone. While phone calls and texting […]
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Books by Chuck Martin
