By Chuck Martin Not everyone uses smartphones for mobile shopping, payments or banking but many of those who do are tapping, scanning and buying. Most […]
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Biggest Mobile Shopping Driver: the Deal
By Chuck Martin Mobile allows consumers to shop all the time, even though most actual purchases are made in stores. Most (91%) consumers identify their […]
Continue readingMobile Ecommerce: Now a $40 Billion Market
By Chuck Martin More people are buying more things online from their phones. Mobile ecommerce is now more than a $40 billion market, double from […]
Continue readingMobile Coupon Redemption AFTER the Shopping Trip
By Chuck Martin Mobile innovation can sometimes transform a process while not disrupting things along the way. A couple of years ago, a California startup […]
Continue readingTaking Mobile on a Shopping Trip & the Road to Savings
By Chuck Martin Over the weekend, I had to catch up on some long put-off shopping trips so had yet another opportunity to do some […]
Continue readingMobile Spending: Men, Tablets & $120
By Chuck Martin Following the money in mobile can be a bit of a chicken and egg exercise. As mobile shoppers bounce between smartphones and […]
Continue readingBarcode Scanning & the New Upside
By Chuck Martin Scanning is about to get a bit more personal. Not as in giving away personal information, but rather in the form of […]
Continue readingEmail & Getting the Message to Mobile Shoppers
By Chuck Martin Marketers have a relatively good chance at reaching mobile shoppers by email but they really only get one shot. The broader news […]
Continue readingOnly 3% of Retailers Can Identify the Mobile Shopper
By Chuck Martin If a retailer can identify their best customers as they walk in the door, they could, at least in theory, target those […]
Continue readingMobile Shoppers & Buying On The Fly
By Chuck Martin Mobile shoppers have been able to buy from anywhere for some time and now some are being given the chance to buy […]
Continue readingMobile Shoppers & the Retail Supply Chain
By Chuck Martin It’s no secret to many retailers that mobile is transforming the shopping process. Study after study shows more people are using their […]
Continue readingWhat the Shopper Gets Out of Being Tracked
By Chuck Martin Many mobile shoppers are aware they’re being digitally tracked, raising an interesting issue of how marketers should handle the tracking information. The […]
Continue readingMobile Scanning & Shoppers Looking for Value
By Chuck Martin Many mobile shoppers seem to be finding shortcuts to deals by scanning codes. In the first iteration of QR codes, many (if […]
Continue readingThe Fit of Apps & Websites in Mobile Shopping
By Chuck Martin The split between commerce through apps vs. reaching websites from mobile devices is likely to be around for some time. While app […]
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Books by Chuck Martin
