By Chuck Martin Beacons are coming to a store near you, in a big way. Following the launch of in-store beacons in North American stores […]
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Connecting the Mobile Shopper to the Expert
By Chuck Martin Mobile Shoppers may finally get some in-store assistance from merchants via their smartphones. We know from research that most consumers prefer to […]
Continue readingLord & Taylor, Hudson’s Bay Go Big on Beacons
By Chuck Martin I went beacon shopping over the weekend. While many retailers have been dabbling with beacons for many months to see how they […]
Continue readingMobile Notifications Pretty Much OK for 73% of Consumers
By Chuck Martin That mobile tap on the shoulder to check something out is quite accepted by consumers, for now. At the moment, most smartphone […]
Continue reading78% Aware of Mobile Wallets, 32% Use Them
By Chuck Martin Cash is no longer king, providing some hope for the future of mobile wallets. One out of two consumers today carry fewer […]
Continue readingWhen Commerce Takes More than Just a Smartphone
By Chuck Martin I’ve always viewed the smartphone as the hub of mobile commerce. While my Fitbit tracks my steps taken, stairs climbed and miles […]
Continue readingShoppers Take Smartphones Over Tablets for Mobile Web Transactions
By Chuck Martin Depending on what you’re selling, the smartphone may be the mobile device better suited for the sale. With mobile Web payments now […]
Continue reading24% Never Leave the House without Smartphone
By Chuck Martin There may be some good news for the advancement of mobile payments, depending on where people live. While the mobile payment joint […]
Continue readingIn-Store Mobile Payments on the Rise
By Chuck Martin More people are going to be paying in stores with their mobile devices. However, it’s not going to happen in a very […]
Continue readingDigital Payments & the Move to the Trillions
By Chuck Martin The migration of money to the digital world continues unabated. The total value of digital payments this year is expected to increase […]
Continue readingMobile Money on the Path to $500 Billion
By Chuck Martin The number of consumers using their mobile devices to pay is still on the rise. While most smartphone owners have yet to […]
Continue readingMobile Shopping & the Impulse Purchase
By Chuck Martin While mobile consumers use their phones throughout the shopping process, some may be persuaded into spur-of-the-moment purchases. It turns out that the […]
Continue readingDunkin’ Donuts & Staying Relevant with Mobile
By Chuck Martin Succeeding in mobile commerce can be challenging when having to integrate the new with the tried and true. Dunkin’ Brands was challenged […]
Continue readingMobile Commerce & the Year of the Mobile Wallet
By Chuck Martin My general rule of thumb for a long time has been that anytime people are saying that “this is the year of […]
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Books by Chuck Martin
