By Chuck Martin Consumers may be getting the message but many don’t want them. Not only do many consumers find text messages being sent to […]
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Digital Coupons & the Move to Mobile
By Chuck Martin Digital coupons are moving to mobile in a big way. This year, more than 70% of U.S. adult digital coupon users will […]
Continue readingMobile Shopping Discounts & the Value Exchange
By Chuck Martin Many mobile shoppers don’t want to be tracked while in stores though some seem to be ready to trade a bit of […]
Continue readingPushing Deals to the Mobile Shopper
By Chuck Martin The app vs. mobile website discussion continues as consumers await the value provided. Many mobile app users agree to receive push notifications […]
Continue readingMobile Grocery Shoppers: ‘Save Me Time & Money’
By Chuck Martin Mobile savvy shoppers seem to know what they do and don’t want in their shopping experience. They want mobile technology that makes […]
Continue readingMobile Coupons: Banking on It
By Chuck Martin When it comes to how consumers perceive coupon programs, banks may have an edge. While bank-sponsored mobile and digital coupon programs may […]
Continue readingThe Added Push of Mobile Coupons
By Chuck Martin Maybe mobile shoppers need some instant gratification to incent their purchasing while in stores. A reader of The Mobile Coupon App that Didn’t […]
Continue readingThe Mobile Coupon App That Didn’t Make It
By Chuck Martin As in any growth market, not all mobile commerce innovations will make it over time, no matter how innovative or well-intentioned. One […]
Continue readingMobile Makes Coupons Relevant
Mobile makes coupons matter. While coupons have been around since 1887 when Coca-Cola first offered them to promote free samples of Coke, nothing has revolutionized […]
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Books by Chuck Martin
