By Chuck Martin Numerous recent studies indicate mobile will play a relatively prominent role in holiday shopping this year. People will be researching, checking and […]
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Supply & Demand Meet Time & Location
By Chuck Martin More mobile shoppers may soon be facing offers with higher relevance. After navigating the expansive exhibition area of Ad Tech in New […]
Continue readingHow Shoppers Use their Phones in Stores
By Chuck Martin The oft-repeated saying that people may forget their keys and wallets at home but not their phones is proving very true for […]
Continue readingThe Added Push of Mobile Coupons
By Chuck Martin Maybe mobile shoppers need some instant gratification to incent their purchasing while in stores. A reader of The Mobile Coupon App that Didn’t […]
Continue readingThe Growing World of Mobile Commerce
By Chuck Martin Mobile commerce is still in its relatively early stages. However, the coming growth is projected to be big. Deep inside the massive […]
Continue readingThe Speed of the Mobile Purchase
By Chuck Martin In a study that came out this week, researchers noted the difference in time spent making a purchase by mobile devices compared […]
Continue readingThe Gratification of Instant vs. Deferred Rewards
By Chuck Martin Companies continue to find innovative ways to incent and reward mobile commerce behaviors. Visa this week introduced an enhancement to its Visa […]
Continue readingMobile Commerce Can Work at 30,000 Feet
By Chuck Martin Mobile for commerce keeps popping up in numerous new places. By now, we’re getting used to seeing iPads being used as checkout […]
Continue readingLinking the Mobile Shopper to Available Products
By Chuck Martin When it comes to mobile commerce, small businesses sometimes can benefit from bigger back-end technologies. I recently caught up with the person […]
Continue readingConsumer Loyalty Programs & the Mobile App
By Chuck Martin Mobile apps relating to loyalty programs may give retailers an edge over showrooming. Deep inside a new study analyzing how brands connect […]
Continue readingThe Road Ahead for Mobile Payments
By Chuck Martin There obviously are multiple issues around the mobile payments, many dealing with consumer adoption. Last night, I got to participate in a […]
Continue readingAll Commerce Signs Point Up for Group of Retailers
By Chuck Martin Though we wrote about the 10% world of mobile commerce yesterday, it doesn’t mean commerce isn’t growing in some substantial ways. A new report […]
Continue readingThe 10% World of Mobile Commerce; Running in Easy Mode
By Chuck Martin Samsung’s hot, new Galaxy S4 has a feature that in many ways mirrors the mobile commerce marketplace. It’s called Easy Mode and when […]
Continue readingAugmented Reality & the Move to the World of Flat Surfaces
Augmented Reality (AR) may have found a place to happen. When AR was first seen and used a few years ago, it was generally showcased […]
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Books by Chuck Martin
