By Chuck Martin Some of the thinking around mobile commerce has evolved nicely over time through learning what works after plenty of testing. This became […]
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Dunkin’ Donuts & Staying Relevant with Mobile
By Chuck Martin Succeeding in mobile commerce can be challenging when having to integrate the new with the tried and true. Dunkin’ Brands was challenged […]
Continue readingSMS & Delivering the Wrong Message
By Chuck Martin Consumers may be getting the message but many don’t want them. Not only do many consumers find text messages being sent to […]
Continue readingLoyalty Customers Drawn by Some Messages, 13 a Month Is the Limit
By Chuck Martin Consumers who are members of loyalty programs appear to be getting the message. While mobile wallets inch along, as I wrote about […]
Continue readingMobile Commerce & the Year of the Mobile Wallet
By Chuck Martin My general rule of thumb for a long time has been that anytime people are saying that “this is the year of […]
Continue readingMobile Shoppers Still Heading to the Stores
By Chuck Martin All-the-time access to information has been helping reshape the shopping landscape, allowing mobile consumers to research before and even during their store […]
Continue readingMobile Commerce Spending Up 23%
By Chuck Martin The numbers highlighting the growth of mobile commerce just keep coming in. First we saw Forrester’s projections of total transactions from mobile […]
Continue readingMobile Commerce & Life Around the Transaction
By Chuck Martin The migration of online buying to mobile is not only growing but also headed to a dominant position. Based on a new […]
Continue readingMother’s Day Mobile Shoppers: Little Room for Error
By Chuck Martin Not all customers expect smooth sailing throughout the mobile shopping process. Consumers shopping for Mother’s Day gifts were just about as likely […]
Continue readingMobile Shoppers: 25 Minutes in Store, Fewer Come Back
By Chuck Martin Most mobile shoppers are spending more time in stores but not as many are going back. The percentage of shoppers who go […]
Continue readingAirline Apps & Catching Up with Mobile Commerce
By Chuck Martin One of the most opportune places for mobile commerce is in certain aspects of travel. When the airlines first got into mobile, […]
Continue readingSmartphone Shopping & the Move Away from Desktop
By Chuck Martin The annual growth of mobile commerce continues as shopping activities migrate from desktops to mobile devices. The latest monthly commerce index from […]
Continue readingDigital Coupons & the Move to Mobile
By Chuck Martin Digital coupons are moving to mobile in a big way. This year, more than 70% of U.S. adult digital coupon users will […]
Continue readingMobile Increases In-Store Shopping for 22%, Decreases for 19%
By Chuck Martin Mobile is having a split effect on in-store shopping, causing some people to shop there more and some less. However, for most […]
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Books by Chuck Martin
