By Chuck Martin Mobile commerce is still in its relatively early stages. However, the coming growth is projected to be big. Deep inside the massive […]
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Closing the Location Loop in Mobile Commerce
By Chuck Martin As precise targeting of mobile consumers near restaurants continues to improve, there may be an opportunity to link some of the disparate […]
Continue readingThe 80-20 Rule in Mobile Commerce
By Chuck Martin A new look at mobile power users finds that they spend a disproportionate amount of time using apps compared to average users. […]
Continue readingMobile Commerce & the Resilient Retail Store
By Chuck Martin It looks like the retail store still has a relatively long shelf life. While mobile commerce is transforming the purchasing process, the […]
Continue readingMissing the Mobile Commerce Revolution
By Chuck Martin While a large percentage of actual shopping transactions may not happen on a smartphone, it doesn’t mean the mobile device isn’t having […]
Continue readingThe Mobile Commerce Win: Location, Location, Location
By Chuck Martin Let the mobile location innovation begin! While we regularly see and hear of innovations in how marketers can reach consumers at various […]
Continue readingThe Short Time of the Mobile Purchase
By Chuck Martin The window to reach mobile shoppers may be short with some factors out of retailers’ control. A study from IBM’s Digital Analytics […]
Continue readingMobile Pay At Checkout Around That Other Corner
By Chuck Martin When it comes to mobile payments being used at checkout in stores, there’s still a long road ahead. A new study shows […]
Continue readingMobile Payments & MMS: Payvia Buys Mogreet
By Chuck Martin The mobile payments space just got a bit more interesting with payment provider payvia buying MMS company Mogreet. While hardly household names, […]
Continue readingThe Speed of the Mobile Purchase
By Chuck Martin In a study that came out this week, researchers noted the difference in time spent making a purchase by mobile devices compared […]
Continue readingMobile Commerce & the Attack on the Cash Register
By Chuck Martin If nothing else is happening relating to mobile payments, the trusty old cash register is under a full-blown assault. Just within the […]
Continue readingThe Gratification of Instant vs. Deferred Rewards
By Chuck Martin Companies continue to find innovative ways to incent and reward mobile commerce behaviors. Visa this week introduced an enhancement to its Visa […]
Continue readingMobile Commerce Can Work at 30,000 Feet
By Chuck Martin Mobile for commerce keeps popping up in numerous new places. By now, we’re getting used to seeing iPads being used as checkout […]
Continue readingLinking the Mobile Shopper to Available Products
By Chuck Martin When it comes to mobile commerce, small businesses sometimes can benefit from bigger back-end technologies. I recently caught up with the person […]
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Books by Chuck Martin
