By Chuck Martin Retailers seek to drive mobile shoppers to their stores while those consumers have different ideas on how they want to use their […]
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What’s Holding Mobile Shopping Back? Let Me Count the Ways
By Chuck Martin Mobile shopping behavior is evolving. As I wrote about yesterday (Why People Don’t Use Smartphones to Shop), the top reasons people don’t […]
Continue readingWhy People Don’t Use Smartphones to Shop
By Chuck Martin There are plenty of reasons consumers use smartphones to shop, ranging from access to product information to finding competitive pricing. And many […]
Continue readingAndroid Owners Spending More per Order; Overall Mobile Up
By Chuck Martin More money is being spent through mobile. As smartphone and tablet owners become more comfortable buying things from their mobile devices, they’re […]
Continue readingThe 3 Phases of Mobile Payments
By Chuck Martin It looks like we’re getting into the serious first phase of mobile payments. With the annual Mobile World Congress in full swing […]
Continue readingMore Mobile Shoppers Like Convenience of Websites Over Apps
By Chuck Martin Consumers use both apps and mobile websites to shop, but more find using the mobile browser to be convenient. In the continuing […]
Continue reading83% Plan to Purchase Via Mobile, Up 15%
By Chuck Martin More money continues to move through mobile. Most (68%) consumers already have spent money on an activity via mobile and even more […]
Continue readingMobile Messaging: Winning Over Payments
By Chuck Martin Mobile messaging is hot. One major indicator is the whopping $19 billion Facebook is paying for mobile messaging app WhatsApp. Another gauge […]
Continue readingThe Hidden Influence of mCommerce
It’s a common tenet in mobile circles that there’s a lot of money in mobile, though where the money is seen can be determined by […]
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Books by Chuck Martin
