For several years, Augmented Reality (AR) has seemed like a mobile technology looking for a place to happen. While aiming a phone camera at a […]
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The Long Road To NFC Payments
Maybe some mobile technologies have to be invisible to be fully effective. At a forum earlier this week, several of the major NFC (Near Field […]
Continue readingGlobal Mobile Gets In Sync
Not too long ago, there were relatively large variations among global markets, but mobile is now getting in sync around the world. When QR codes […]
Continue readingTargeting Customers To Influence Intent
Marketers keep inching closer and closer to mobile customers by using more precise targeting in hopes of influencing intent. Foursquare recently added ratings to locations […]
Continue readingLiving In The 50 Percent Mobile Club
Mobile is living in the land of the half stats. Half stats are when the numbers hit around 50 percent, or half, of a given […]
Continue readingMobile Payments vs. Payments While Mobile
There’s been a lot of talk for a long time about mobile payments. Generally, however, the discussions focus on the actual paying of something on […]
Continue readingHow Mobile Drives Some to the Next Level
Some things simply work better on mobile. There are two types of digital platforms around mobile, those that are known as pure play and those […]
Continue readingEmail Is Already Portable – Let’s Make It Mobile
What is mobile doing to email? Millions of emails a minute are being received, but many of the senders are still creating traditional emails without […]
Continue readingThe Future Of Books In A World Gone Mobile
Lots of content creators found their way to Manhattan this week — but landed on different floors of the same convention center. BookExpo America (BEA), […]
Continue readingThe Evolution of Organizing Around the Mobile Customer
For as long as I can recall, marketers have been talking about organizing around the customer. During the heyday of the early Net, IBM organized […]
Continue readingMobile Power Users Lead the Way
When people buy a new TV, they typically are replacing one they’ve had for some time, in many cases a very long time. They likely […]
Continue readingThe Money & the Numbers in Mobile
Late last year in this column, we reviewed in some detail the amount of money being spent on mobile for 2011. Now that we’re about […]
Continue readingReaching the Right Screen at the Right Time
The world mobile is not exactly getting simplified, but some consumer behaviors are beginning to take shape. While it’s likely to be some time before […]
Continue readingA China Approach to Targeted Mobile Marketing
There’s a unique form of mobile targeting going on in China. Last week I had the opportunity to share some mobile insights with the general […]
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Books by Chuck Martin
