Lots of content creators found their way to Manhattan this week — but landed on different floors of the same convention center. BookExpo America (BEA), […]
Continue readingTag: Apple
Getting Email to Play Better with Mobile
What is mobile doing to email? Millions of emails a minute are being received but many of the senders are still creating traditional emails without […]
Continue readingThe Evolution of Organizing Around the Mobile Customer
For as long as I can recall, marketers have been talking about organizing around the customer. During the heyday of the early Net, IBM organized […]
Continue readingMobile Power Users Lead the Way
When people buy a new TV, they typically are replacing one they’ve had for some time, in many cases a very long time. They likely […]
Continue readingThe Money & the Numbers in Mobile
Late last year in this column, we reviewed in some detail the amount of money being spent on mobile for 2011. Now that we’re about […]
Continue readingSMBs Take on Mobile to Increase Sales
Mobile impacts all businesses but it may affect them in different ways depending on size. While many of the major brands have well-developed apps and […]
Continue readingReaching the Right Screen at the Right Time
The world mobile is not exactly getting simplified, but some consumer behaviors are beginning to take shape. While it’s likely to be some time before […]
Continue readingA China Approach to Targeted Mobile Marketing
There’s a unique form of mobile targeting going on in China. Last week I had the opportunity to share some mobile insights with the general […]
Continue readingGlobal Mobile, A View from Latin America
Mobile is truly a global phenomenon but all markets are not yet in sync. This can pose some interesting challenges for both marketers within each […]
Continue readingAndroid’s Next Act, the Samsung Galaxy Nexus
What a distance mobile has come since Apple launched the iPhone back in 2007. BlackBerry was dominant, back in the day, and Android was just […]
Continue readingThe Money in Mobile
There’s a wealth of research pointing to how big the mobile market will be say, three to five years from now. While some of the […]
Continue readingGoogle+ App for Android vs. iPhone
The Google+ app finally became available for the iPhone at the App Store after launching for Android some time ago and as one might expect […]
Continue readingSmartphone Conversion Continues
The trend of the move to smartphones in the U.S. continues with penetration now reaching 30 percent, based on the latest research from comScore. The […]
Continue readingYour Customers Are Going Mobile
We’re in the midst of yet another technological revolution slated to be bigger than that of the TV or PC and marketers will be faced […]
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Books by Chuck Martin
