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Mobile is unique. While it has various attributes that require marketers to determine the best ways to interact with the untethered consumer, there is one mobile aspect that is particularly significant. The smartphone allows the linkage of supply and demand with time and location.  It facilitates multifaceted communications capability by speaking, typing, tapping, reading or […]

Some Really Young Smartphone Users Sitting in a Starbucks recently, we watched as a couple handed their iPhone to a toddler sitting in a stroller with them next to their table. They then continued their conversation with each other as the young child intently played with the phone. The scene reminded me of a recent […]