By Chuck Martin

L’Oréal has tapped artificial intelligence to create a digital skin diagnostic for consumers, which  are being launched on the brand’s websites.

The new technology is based on an AI-powered algorithm developed by ModiFace, which L’Oréal acquired last year.

The first application of the deep-learning technology is called Vichy SkinConsult, which provides women with a tailored diagnostic in three steps.

A woman uploads a selfie to the brand’s website and the technology then detects and analyzes different aging signs, such as under-eye wrinkles and dark spots. The system then sends a personalized product routine to address specific skin priorities.

“With the acquisition of ModiFace, we have started a second phase of L’Oréal’s digital transformation, focused on reinventing the beauty experience through technologies such as voice, AR and AI,” stated Lubomira Rochet, chief digital officer of L’Oréal.  “We believe that services will be the new gateways for discovering our brands and products.”