By Chuck Martin
Sparkling Ice has introduced a new voice skill for Google Assistant and Amazon Alexa.
The zero-sugar beverage company’s ‘Sparkline IceMaker’ voice skill allows consumers to check Sparking Ice cocktail and mocktail recipes. Consumers can use Alexa or Google Assistant by sharing with flavor and spirt they have on hand to access a variety of different recipes based on that.
The addition of the voice assistants is part of a brand refresh by Talking Rain Beverage Company including a new formula featuring naturally sourced color and flavors, along with an updated log and packaging design.
“Our commitment to our fans has been evident since we launched 26 years ago, and it continues today as we announce the new changes to Sparkling Ice,” stated Chris Hall, CEO of Talking Rain Beverage Co. “The new and improved Sparkling Ice look and formula has been two years in the making to ensure we are exceeding fans’ expectations while maintaining our bold flavor and appearance, without compromising on taste.”
The relaunch will be supported by an integrated campaign featuring the natural colors and favors.
