By Chuck Martin
Procter and Gamble introduced six new connected products at CES, the first time P&G is exhibiting at the annual tech confab.
The new products include Olay’s Skin Advisor platform, which uses artificial intelligence to provide personalized skincare analysis and recommendations by analyzing selfies along with a consumer questionnaire.
P&G also introduced SK-II Future X Smart Store, using facial recognition and gesture-driven experiences for beauty retail shopping.
Artificial intelligence is also being deployed for the Oral-B Genius X Toothbrush, which recognizes how users are brushing and provides personalized feedback.
The new Heated Razor by P&G’s GilletteLabs features a warming bar that heats in under a second. The Opte Precision Skincare System combines camera optics, proprietary algorithms, printing technology and skincare in a device that scans the skin.
Rounding out the product introductions is Airia, a smart home fragrance system that creates scents with the touch of a button.
“We’re living in a time of mass disruption, where the exponential power of technology combined with shifting societal and environmental forces are transforming consumer experiences every day,” said chief brand officer Marc Pritchard. “P&G is integrating cutting-edge technologies into everyday products and services to improve people’s lives. We’re combining what’s needed with what’s possible.”
