By Chuck Martin
The next wave of smart home device growth could be driven by the device makers marketing to consumers who want to save some money.
Nearly half (46%) of U.S. broadband households have no intention of buying smart home devices, but there are things that could change their minds, according to a new study.
The majority (61%) of households that do not own and do not intend to purchase a smart home device could be persuaded by reduced household bills or insurance discounts, according to the study, comprising a survey of 10,000 broadband households conducted by Parks Associates.
Here are the drivers of likelihood to purchase smart home devices by those who do not have any, according to Parks:
- 61% — Ability for the product to save money on bills
- 61% — A discount on home insurance premium
- 54% — Make smart home devices cost the same as regular products
- 46% — Ability to exercise control over how data is collected or used
- 41% — Ability to try smart devices at a retail location with knowledgeable staff
- 42% — In-home service to set up the device and teach how to use
- 34% — Ability to finance the cost at zero percent and pay over 12 or 24 months
- 32% — In-home service to recommend the best smart home devices for routines and home layout
Interestingly, no single smart home device outside of voice assistants exceeds 15% adoption with the leading device being the smart thermostat at 13% adoption.
No matter the device, consumers are keenly aware of the value they want from a smart home device.
