By Chuck Martin
Travelocity is introducing its first augmented reality experience, allowing consumers to interact with the online travel agency’s Roaming Gnome.
The AR feature, which gamifies the activity of taking travel photos, works by pointing the phone camera toward the floor or a flat service and tapping the phone screen for the Roaming Gnome to virtually appear. Optional weather filters, 3D props, sound effects and photo frames also can be added to the photo or video.
“At Expedia Group, we continue to experiment with mixed reality as a way to engage and inspire travelers beyond our points of sale,” stated Krista McDougal, general manager for Travelocity brand. “The Travelocity AR feature allows our customers to have fun with the brand throughout their travel journey, and we look forward to seeing how travelers engage with the experience and share it with friends and family.”
Travelocity is hosting a sweepstakes to encourage its mobile app users to try the AR experience, offering the winner a five-night stay at a resort.
The AR feature works with or without a Wi-Fi connection or cellular data access.
